The first cut of the video will contain an audio watermark. It will sound something along the lines of ‘Premium Beat Dot Com’ or ‘SoundStripe’, and will be heard in the background of the music. We never license the music until it has been approved, so expect to hear this watermark during the rough cut.
Titles & graphic animations tend to slow down the speed of our editing software. For that reason- speakers will not yet have their names and titles, which are known as ‘Lower Thirds.’ This is on purpose. We never add lower thirds until after our client has seen the rough cut.
After we implement your feedback, we will send you the next version of your video. At this point, the goal is to achieve ‘Picture Lock,’ meaning that it is time add the finishing touches. Once ‘Picture Lock’ has been achieved, we will proceed to color correction, motion graphics, and audio mixing. If we do not hear any negative feedback regarding the background music, we will assume that you are happy with the selection and will license the audio track.
At this point, your video should be final. If you’re happy, we’re happy. If there are still some minor tweaks to be made, we will be sure to take care of them for you. As we are finishing up this video, we will package together additional assets such as images, GIFs, Subtitles and more. We will bundle those together into a Google Drive link, which you will learn more about in the next section- Performance.