Preparing for your interview
How-to look great on camera
Often times, your video marketing strategy involves interviewing key members of your organization. Here are some tips to be prepared.
Ignore the cameras and pretend as if you are having a one-on-one conversation with our Director, R Dale. The more you try to script your answers, the more canned it will sound.
Be prepared to answer your interviews questions in complete sentences.
If we ask you:
We are looking for you to respond with: ‘This morning I had Cereal for breakfast, Lucky Charms- in fact. They were magically delicious!’
We are not looking for you to respond with: ‘Cereal.’
Try your best to avoid referencing previous statements through the use of phrases such as ‘like I said before’, or ‘as I told you earlier’. These phrases can’t be used in the final video.
As you let your teammates know that they will be part of your company’s next video, please ask them to dress appropriately. Our main rule is that everyone who will be on camera should avoid wearing tight patterns (Pinstripes, etc). Solids and subtle patterns look best in the final product. Also- branding is often preferred. If there are any specific wardrobe requirements, we will let you know.