[ step four ]

Production

As we prepare for the big day, you’ll notice that it’s not quite as simple as ‘Lights, Camera, Action.’ This old adage only tells a small fraction of the story. Here’s what to be aware of come production day. 

Consume Media Atlanta Video Production Services Activate Your Audience with Video Marketing

Crafty

What’s for lunch?
Consume Media Atlanta Video Production Services Expand Visibility with Video Marketing

SOUNDBITES

Preparing for your interview

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

CLEAN

Get the office ready to shine
Consume Media Atlanta Video Production Services Expand Visibility with Video Marketing

Wardrobe

How-to look great on camera

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Logistics

Parking & Load-in
[ sustinence ]
Craft Services

If we have let you know that we will be providing craft services for your production, please fill out this quick form 1 week before your shoot dat-e to alert us of any vegetarian-preferences and allergies!

CRAFT SERVICES
[ interviews ]
Preparing for Camera

Often times, your video marketing strategy involves interviewing key members of your organization. Here are some tips to be prepared.

Ignore the cameras and pretend as if you are having a one-on-one conversation with our Director, R Dale. The more you try to script your answers, the more canned it will sound. 

Be prepared to answer your interviews questions in complete sentences.

If we ask you:‘What did you have for breakfast?’

We are looking for you to respond with: ‘This morning I had Cereal for breakfast, Lucky Charms- in fact. They were magically delicious!’

We are not looking for you to respond with: ‘Cereal.’

Try your best to avoid referencing previous statements through the use of phrases such as ‘like I said before’, or ‘as I told you earlier’. These phrases can’t be used in the final video.

[ declutter ]
Clean Up, Clean Up…
If we are filming at your office, please ensure that the location is clean. This includes decluttering desk-space, removing old boxes/packages, hiding large trash receptacles, etc. Perhaps arrange for your cleaning crew to come the night before production. Nobody wants to show off a dirty office!
[ wardrobe ]
Look Good to Play Good

As you let your teammates know that they will be part of your company’s next video, please ask them to dress appropriately.  Our main rule is that everyone who will be on camera should avoid wearing tight patterns (Pinstripes, etc). Solids and subtle patterns look best in the final product. Also- branding is often preferred. If there are any specific wardrobe requirements, we will let you know.

[ operations ]
Production Day Logistics
Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Parking & Load-in

We arrive at every production with 1-2 SUVs full of video production equipment. We will typically unload our gear onto rolling-carts, and roll our gear to the staging area. If possible, please provide us with parking spots close to an entrance with roll-in access.
Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

STAGING & SETUP

Once we’ve loaded in, we will need a place to store our gear for the remainder of the day. The ideal location is at least 200 square feet, out-of-the-way, contains power outlets, and most importantly- safe.  It typically takes between 1-2 hours to completely build our gear for the day.
Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Production Schedule

We will provide a production schedule prior to your production day. While we cannot 100% predict the future, we have a good track record of staying on time. Please refer to your production schedule throughout the day. 
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If at any point you have questions…
We love clients that ask a lot of questions! So much so that we make it our mission to enable simple and quick communication. Click on the message bubble in the bottom right corner of our website to chat directly with our Director of Delight!