Mud Pie’s lifestyle videos are called More Ways because they More Ways to style and layer your outfits for different occasions.
These videos live on Mud Pie’s website and highlight the versatility of the product.
Mud Pie has a large social media presence, we placed an emphasis on capturing plenty of videos for social. These videos are in a square format, as square videos receive more reach, impressions, and views on social media.
IGTV & Instagram Story
Mud Pie customers live on Instagram, so we created extra content specifically designed for the Gram. Each More Ways video was recut to fit IGTV dimensions, and snippets from all content were recut to be ‘portrait’ AND less than 10 seconds for Instagram Story.