Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

WHO

Terminus is an innovative B2B SaaS company in the account-based marketing industry.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

goals

We wanted to Attract new prospects & Engage them by educating & convincing those accounts to become customers.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

deliverables

Terminus has received 50 videos, 16 GIFs, and 60+ still images over the course of nine months.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

WHO

Terminus is an innovative B2B SaaS company in the account-based marketing industry.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

goals

We wanted to Attract new prospects & Engage them by educating & convincing those accounts to become customers.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

deliverables

Terminus has received 50 videos, 16 GIFs, and 60+ still images over the course of nine months.

The Strategy

As a fast-growing innovative technology company, Terminus is constantly needing to create content to support its ever-growing need to educate people on their services and attract new clients. We saw a ton of opportunity and produced content such as Social Ads, Product Explainers, Customer Testimonials + additional content for conversion.

Customer Testimonials

One of the best ways to convert new customers is to showcase your existing ones. Terminus has plenty of happy customers, and we’ve gotten the opportunity to share their success stories with the world. 

Each video was shot in one production day, and in some instances- we captured footage for more than one video in a day. 

Thought Leadership Videos

As mentioned above- on some occasions we are able to film more than one video in  a day. Several of our featured Customers (from the Testimonial Series) agreed to film some Thought Leadership content while on-site.

In these videos, the customer detail how their companies are driving growth using their individual Account-Based Marketing strategies.

Social Content

For each Customer Testimonial video, we created both a summary and teaser video for social media. These videos are in a square format (rather than landscape) because square videos take up 78% more space on social media. If it takes longer to scroll past, your audience is more likely to view your content!

Also, each video also has embedded subtitles since most videos on social media are watched without sound.

Conversion Videos

We created 20 conversion videos featuring Terminus employees from a variety of different departments. This content is meant to help both the Sales and Customer Success teams to help educate, convert, & upsell customers.

What’s even more amazing is all 20 of these videos were filmed in one day!

Social Ads

The Customer Testimonial Videos were also repurposed into Digital Advertisements intended for Facebook & LinkedIn

YouTube Ads

Terminus also wanted to test the waters with YouTube pre-roll advertising. We created a variety of different forms of video including text-based and repurposed content from the Customer Testimonial videos.

Still Images

We provided high-quality Still Images for Terminus to use across their website, on social media, in blog posts, and throughout emails.

Still Images

We provided high-quality Still Images for Terminus to use across their website, on social media, in blog posts, and throughout emails.

GIFs

Consume Media provided both GIFs with play buttons (to increase CTR in email) and GIFs without play buttons to bring static webpages to life.

Interested in a video marketing strategy for your company?

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