WHO
Mercedes-Benz Stadium, located in Atlanta, is home to the Falcons NFL team and Atlanta United MLS team.
GOALS
Drive sales and close deals by creating a series of videos highlighting the stadium event spaces.
DELIVERABLES
This video marketing strategy involved 7 videos and approximately 40 additional assets.
Overview Video
The Spaces Overview video video shows off all of the event spaces MBS has to offer and is a perfect introductory piece to send to a potential client at the beginning of the buyer’s journey.
To create this video, we scheduled three days of production on dates where there was a lot of unique activity happening throughout the stadium. We then turned the footage from those three days into a 2.5 minute video.
Spaces Videos
The Individual Spaces Videos highlighted five of the most popular event spaces at MBS. These videos can be used to drive conversion by education clients on which space might be optimal for their event.
Because these videos are cut from the footage already captured from the Overview Video, these videos required no extra production days- just time in post-production.
Customer Testimonial
Customer testimonial videos help build trust between sellers and their potential customers, while also delighting their current client.
This is the approach we took with creating a customer testimonial video for MBS featuring their client TAG (Technology Association of Georgia)
Mercedes-Benz Stadium hosts TAG’s FinTech South event annually, so this year our video team was there to capture the fun.
This video required one production day, but included supplementary b-roll from the initial production days for the Overview Video.
Social Content
Consume Media also provided various optimization tools, including different video formats, to help ensure that these videos drive results as much as possible.
For MBS- Optimization Tools include a short, portrait video for Instagram Story and square videos for social media.
GIFs & Still Images
GIFs and Still Images were also provided as optimization tools to aid in the assist of the campaign.
The MBS private events team uses GIFs in email to drive more traffic to their videos.
The Still Images we provide are perfect for social media, website, and email.
Interested in a video marketing strategy for your company?
