WHO
Mud Pie is a women’s clothing, baby/kids clothing, and home decor lifestyle brand.
goals
Effectively market their 2019 Fall and Winter women’s collection.
deliverables
Mud Pie received 80 videos, 20 GIFs, and 160 still images.
The Strategy
As Mud Pie’s video marketing team, twice per year, we host a multi-day production in our studio to capture content designed to market their women’s fashion collection.
On day 1- we filmed nearly fifty, 360 Product Videos with our professional model, Stephanie.
On day 2- we captured tons of lifestyle and social media content. Two more professional models, Alla and Alicia, and one dog model, Amber, joined Stephanie for all the fun.
Lifestyle Videos
Mud Pie’s lifestyle videos are called More Ways because they More Ways to style and layer your outfits for different occasions.
These videos live on Mud Pie’s website and highlight the versatility of the product.
360 Degree Product Videos
These 360 videos show our model, Stephanie, wearing each article of clothing from the new women’s collection. Mud Pie received 54 of these videos, which all live on the individual product pages on their website.
Social Content
Mud Pie has a large social media presence, we placed an emphasis on capturing plenty of videos for social. These videos are in a square format, as square videos receive more reach, impressions, and views on social media.
IGTV & Instagram Story
Mud Pie customers live on Instagram, so we created extra content specifically designed for the Gram. Each More Ways video was recut to fit IGTV dimensions, and snippets from all content were recut to be ‘portrait’ AND less than 10 seconds for Instagram Story.
Still Images
Mud Pie received over 150 still images from their videos. These images are used as thumbnails for the 360 degree Product Videos, to jazz up their website, for social media, and on their blog.
GIFs
GIFs with play buttons are perfect for email marketing, and GIFs without play buttons bring life to a static webpage. Mud Pie received a variety of different types of GIFs both to help accomplish their every need.
Interested in a video marketing strategy for your company?
