[woodward academy]

Case Study

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

WHO

Woodward Academy is a private school in metro Atlanta.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

GOALS

Raise money for their fall fundraising campaign.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

DELIVERABLES

Woodward received X videos, X GIFS, X still images, and subtitle files.

The Strategy

Woodward has an annual fundraiser to raise money to improve the school and provide need-based financial aid to students.

They use email marketing and social media marketing to digitally promote the fundraiser. Woodward knows that the best way to get engagement in emails and on social media is with videos!

The campaign required two days of production that resulted in X videos, X still images, and X GIFs to help Woodward reach their fundraising goal.

Campaign Videos

Woodward received four videos to accompany different stages of the campaign. One video for the beginning of the campaign, two videos for the middle, and one video thanking donors at the end.

Social Content

We created a square version of all four campaign videos for social media.

GIFs

GIFs with play buttons are perfect for email marketing, which is a huge component of the fALL IN campaign.

Interested in a video marketing strategy for your company?

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