Woodward has an annual fundraiser to raise money to improve the school and provide need-based financial aid to students.
They use email marketing and social media marketing to digitally promote the fundraiser. Woodward knows that the best way to get engagement in emails and on social media is with videos!
The campaign required two days of production that resulted in X videos, X still images, and X GIFs to help Woodward reach their fundraising goal.
Woodward received four videos to accompany different stages of the campaign. One video for the beginning of the campaign, two videos for the middle, and one video thanking donors at the end.
We created a square version of all four campaign videos for social media.