WHO
Woodward Academy is a private school in metro Atlanta.
GOALS
Raise money for their fall fundraising campaign.
DELIVERABLES
Woodward received 6 videos and 13 still images.
The Strategy
Woodward has an annual fundraiser to raise money to improve the school and provide need-based financial aid to students.
They use email marketing and social media marketing to digitally promote the fundraiser. Woodward knows that the best way to get engagement in emails and on social media is with videos!
The campaign required one day of video production that resulted in 14 videos and 13 still images to help Woodward reach their fundraising goal.
Campaign Videos
Woodward received four videos to accompany different stages of the campaign. One video for the beginning of the campaign, two videos for the middle, and one video thanking donors at the end.
They also received a version with subtitles baked into the video so the message came across with or without sound.
Social Content
We created a square version of the video to go on social media.
Still Images
Woodward received thirteen still images, which are helpful to bring life to email campaigns, social media, and webpages.
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