Why Video Ads Are More Impactful Than Static Ads

Most businesses with advertising budgets run social media ads. But what’s more impactful, static image ads or video ads? 

Video advertisements convey more information, are more eye-catching, and are more engaging than static images. 

Plus, video is consumers’ favorite type of content to see from brands on social media, so it makes sense to advertise to them with video.

Here’s an example. Our friends at SalesLoft have a popular e-book highlighting Best Practices of Top Performing Sales Reps. They wanted a refresh from the current static ad they were running, and we decided to create a video ad for it.

The eye-catching nature of video is one of the main reasons that video tends to outperform images when it comes to grabbing your audience’s attention.

This is even more true with ads. High-quality static ads are all over social media, but solid video ads are a bit rarer. A good video ad is a scroll stopper, meaning it will halt your robotic scroll, pull you out of your social media trance, and grab your attention. Well, that’s the idea, at least. 

Video production gets more engagement on social media than text and images combined. Biteable conducted a study comparing the effectiveness of static and video ads on Facebook and found that the video yielded 270% more leads. The cost per lead was also 280% lower for the video than the image. 

For our friends at SalesLoft, engagement on the e-book ad was so high that they’ve already come back for more video advertisements.