Proof that Video Marketing Will Grow Your Brand

June 18, 2020 

17 Video Marketing Statistics

The Stats Don’t Lie

In the age of the Internet, video is king. More people watch video than ever before. According to Vidyard, marketers who use video production grow revenue 49% faster than non-video users.

Video Sells Product

  • 74% of people say they’ve been convinced to buy or download a piece of software or app by watching a video. (Wyzowl)
  • 96% of people have watched an explainer video to learn more about a product or service. (Wyzowl)
  • 64% of consumers purchase after watching branded social videos.  (Insivia)
  • Video is the #1 form of media used in content strategy, overtaking blogs and infographics in late 2019. (Hubspot)
  • Almost 50% of internet users look for videos related to a product or service before visiting a store. (ThinkWithGoogle)
  • 91% of consumers watch a video to learn about a product or service they are interested in. (Wyzowl)

Instagram, YouTube, and Facebook, oh my!

  • 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision, and video is consumers’ #1 favorite type of content to see from brands on social media. (Animoto)
  • People are twice as likely to share video content with their friends than any other type of content. (Wyzowl)
  • YouTube has over 2 billion users, almost one-third of all people on the internet. (YouTube)
  • 60% of people prefer online video platforms to live TV. (ThinkWithGoogle)
  • 47% of people enjoy watching ads on Instagram Stories. (Animoto)

Websites and Email

  • Including video in a landing page can increase conversion by 80%. (HubSpot)
  • Videos improve your website’s SEO. (Wistia)
  • Emails with “Video” in the subject line are 8x more likely to be opened and 3x more likely to earn a response. (Vidyard)
  • 65% of executives have visited a vendor’s site after watching a video. (Vidyard)


New video marketing statistics are popping up every day. If we just made you freak out because your company doesn’t utilize video marketing, rest assured, we are here to help.

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