Improve Your Product Marketing With Video
July 2, 2020
Why Video is Best
Video marketing is the advertising method of the future. Don’t just take our word for it; see for yourself. Here are some compelling stats to back it up:
- 74% of people say they’ve been convinced to buy or download a piece of software or app by watching a video. (Wyzowl)
- Emails with “Video” in the subject line are 8x more likely to be opened and 3x more likely to receive a response. (Vidyard)
- Including a video on a landing page can increase conversion by 80%. (Hubspot)
According to Forrester Research, one minute of video is equivalent to 1.8 million words to your audience. By leveraging video marketing for your products you’ll be able to convert more prospects into customers with highly-produced product demos & explainer videos. Using video to explain your product saves your sales reps time by helping your buyers understand your product.
Product Demo Videos
It doesn’t matter whether your company sells one product or hundreds of products, 91% of online shoppers say that product videos are helpful during the buying decision process. By producing individual videos for each of your products, you’re able to present a controlled demonstration to your potential customers. Prospective customers will be able to gain insight into what it’s like to use your product, unknown or hidden features, or how to fully incorporate its benefits into their life, which is vital to the conversion process.
For example, Terminus is an Account Based Marketing platform full of powerful features, but their product can be difficult to fully comprehend. The Terminus Product Explainer video incorporates humor and animation to bring their platform to life and keep viewers engaged. The video is over three minutes long, but when it lived on their homepage, had a 78% watch rate – WAY above industry average!
Product Line Overview
A product line overview video gives your brand the opportunity to give potential customers the inside scoop on the differentiating features in your latest product line.
With some storyboards, planning, and shooting, Mud Pie was able to release unique videos that communicated the new trends and features for their Spring collection. Embedding this product line video on your landing page, sharing on social media, and using paid online advertising are all great strategies when targeting potential new customers.
Conclusion
It’s impossible for your potential buyers to physically touch your products through the Internet. At least right now. Product videos are great for dazzling or educating your customers with a message that’s personal to your brand!