How Evoshield is Creating Champions with Video
October 8, 2018
Who is Evoshield?
Why did they want to invest in video marketing?
Consumers were frequently incorrectly fitting the product, and since Evoshield offers a perfect fit guarantee, the company was losing a pretty penny. The initial fitting series helped their customers visually see how to fit the product, instead of glancing at printed directions — thus causing fewer mistakes, fewer replacements, and less money lost.
While Evoshield is primarily a baseball brand, they also have products suited for other sports, and the rib-guard is their highest selling product for football. Just like with their baseball gear, they were suffering from a high volume of returns. To combat, we created a fitting video to show athletes the proper way to mold the gear to fit their bodies thus reducing the number of returns.
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