Consume and Evoshield partnered for the first time about 1.5 years ago, where we created a series of fitting videos which focused on their 5 main protective products for baseball. Consumers were frequently incorrectly fitting the product, and since Evoshield offers a perfect fit guarantee, the company was losing a pretty penny. The initial fitting series helped their customers visually see how to fit the product, instead of glancing at printed directions- thus causing fewer mistakes, fewer replacements, and less money lost.
While Evoshield is primarily a baseball brand, they also have products suited for other sports, and the rib-guard is their highest selling product for football. Just like with their baseball gear, they were suffering from a high volume of returns. To combat, we created a fitting video to show athletes the proper way to mold the gear to fit their bodies thus reducing the number of returns.