VIDEO MARKETING How 3 Brands Use TikTok Successfully November 24, 2021 It’s Not Just A Trend When TikTok first became popular, it was often written off as an app full of dance trends meant for tweens. But last August, TikTok surpassed YouTube in average watch...
VIDEO MARKETING How Demand Gen Teams Use Video November 5, 2021 Optimize Demand Gen Strategies Demand generation teams are the unsung heroes of the B2B world. But how do you ensure your demand gen strategies are optimized? Three of the most effective types of videos...
VIDEO MARKETING How To Convert Prospects into Customers with Video August 14, 2020 There are many ways to think about the lifecycle of a customer. Over the last few decades, many organizations have used a traditional sales/marketing funnel to think about customer...
VIDEO MARKETING What is a Video Success Manager? July 31, 2020 Any video is only as successful as the digital strategy behind it, which is why video marketing strategies are so important. Armed with a strategy, a Video Success Manager helps guide you through the...
VIDEO MARKETING What is a Video Marketing Strategy? July 24, 2020 Developing Your Video Marketing Strategy First of all, what is a video marketing strategy? It’s a tailor-fit strategy to help reach your target audience and achieve your desired business goals with...
TYPES OF VIDEOS Improve Your Product Marketing With Video July 2, 2020 Why Video is Best Video marketing is the advertising method of the future. Don’t just take our word for it; see for yourself. Here are some compelling stats to back it up: 74% of people say they’ve...
