Why Your Business Needs Live Action Explainer Videos

When seeking to engage your audience on a deeper level and showcase your product in a humanized, relatable way, consider producing a Live Action Explainer Video. 

A Live Action Explainer Video falls into our Cinematic video category. Our Cinematic Video category revolves around telling a narrative story- and often includes Actors, Locations, and Props to illustrate the client’s message and provide a clear, personable introduction to a product.

These videos are particularly valuable in the Engage stage of the buyer’s journey where businesses aim to foster understanding and trust, and ultimately convert a prospect to a customer. By presenting a clear narrative and demonstrating real-world applications, businesses can significantly enhance their marketing efforts and drive conversions.

Since these videos are a large undertaking, Live Action Explainer Videos typically start at a higher budget. However, the investment is well worth it as these videos allow your audience to see and connect with real personas, strengthening resonation with your product.

Let’s further break down the benefits of a Live Action Explainer Video:

• Engagement: Live Action Explainer videos provide a personal touch by truly showcasing your target personas, making your message more relatable and engaging for viewers.
• Reach: These videos can be used across multiple channels, including your website, social media, and email marketing- ensuring a wide reach and the ability to target the prospect at multiple touchpoints.
• Conversion: By demonstrating your product or service in a real-world context, Live Action Explainers can effectively build trust and persuade viewers to take action.

Science Exchange, a R&D marketplace to buy and sell scientific services, sought an impactful introduction for their product.

In collaboration with Consume Media, we produced a Live Action Explainer video- which showcases their target personas. These characters effectively communicate Science Exchange’s value proposition through a narrative story. Filmed in our studio, this video integrates storytelling with branded elements such as graphics and animations.

Employing a Live Action Explainer video to introduce their product, Science Exchange effectively forges audience connection while unraveling intricate concepts in the process.

ShootProof is a platform that empowers photographers to share and sell their work commission-free. Looking for a deeper connection with its target audience, ShootProof partnered with Consume Media for their video marketing strategy.

Featuring a diverse array of photographers—from portrait to wedding specialists—this video showcases ShootProof’s target personas gaining value from the platform. This video humanizes the product, revealing photographers not just as professionals but also as individuals juggling day-to-day responsibilities

This Live Action Explainer video emphasizes the company’s dedication to fostering passion projects and creativity, showcasing how ShootProof’s product allows photographers to focus on their craft, and less on the busy-work.

Popmenu gives restaurants an all-in-one marketing tool for attracting and engaging guests. To enhance their product’s relatability, Popmenu partnered with Consume Media.

Together, we crafted a concise Live Action Explainer video tailored for Popmenu’s target audience: restaurant owners. This video effectively conveys the product’s value proposition while implementing branded colors, graphics, text overlays, and immersive animations and sound design.

Through this Live Action Explainer, Popmenu bridges the gap with their audience, effectively depicting the benefits of their innovative marketing tool. By showcasing real-world applications and engaging storytelling, this video strengthens Popmenu’s connection with potential clients in the restaurant industry.

Live Action Explainer Videos are impactful business resources for engaging audiences and conveying messages effectively. They make products relatable and compelling through real-life scenarios and relatable personas.

Ready to elevate your brand with a captivating live action explainer video? Let’s collaborate to bring your vision to life and effectively communicate your product’s value.