Why Your Business Needs Event Videos
August 8th, 2024
Optimize Company Events with Event Videos
It’s time for you to plan your company’s next event! You have booked the venue, secured your sponsors, and your team is excited. But there’s one component you may not have thought of yet… Event Videos.
Utilizing Event Videos is about more than just content creation, it is a strategic initiative that can fulfill several business goals that fulfill multiple functions. Event Video can be a versatile tool to document the event, deliver informative content, or tell your company story
When you think about Event Videos- Recap Videos are likely what comes to mind. However these Recap Videos represent just one of many powerful ways to harness video at your event.
Today, we’re exploring four impactful strategies that integrate video into your business events:
- Event Promotional Videos
- Capturing Interviews at Events
- Capturing Sessions at Events
- Event Recap Videos
Maximize Event Impact: 4 Video Strategies
1. Event Promotional Videos
Event Promotional Videos are created and shared before an event to build anticipation, inform the audience, and encourage participation.
What are Event Promotional Videos used for? Event Promotional Videos create buzz and motivate potential attendees to register for the upcoming event, while offering essential information such as date, time, location, and agenda. These videos typically give a sneak peek into the activities that will take place, highlighting what makes the event unique and valuable.
Let’s break down various benefits for Pre-Event Recap Videos:
- Engagement: Event Promotional Videos encapsulate the atmosphere and highlights of your events, engaging viewers and creating a sense of FOMO (fear of missing out).
- Reach: These videos can be shared widely across social media, email newsletters, and your website, attracting a broad audience to future events. These videos are also often used as Paid Media to reach a new audience.
- Conversion: Event Promotional Videos encourage viewers to attend upcoming events, register early, and engage more with your brand.
Case Study: Trot to Clot Promo Video
Trot to Clot is a 5k fundraising event organized by the Hemophilia of Georgia that raises awareness about Hemophilia and raises funds to support related education, prevention, and advocacy efforts.
In collaboration with Consume Media, we produced a compelling Event Promotional Video, which seamlessly integrates footage from past years events with informative graphics that highlight the event’s purpose, schedule, and activities.
This Event Promotional Video serves as a dynamic promotional tool, enhancing event visibility and generating greater interest and participation.
2. Capturing Interviews at Events
Event Interview Content is invaluable to capture during events. To capture this, we often create designated areas where we conduct interviews with attendees, employees, or sponsors. These videos showcase genuine insights, experiences, and reactions related to the event, and oftentimes– the company or industry as a whole.
What is Event Interview Content used for? When filming interviews at events, we are often producing Thought Leadership, Culture Videos, or Customer Testimonial Videos. This makes interview content some of the most versatile footage that can be shot at your event.
Let’s break down various benefits for Event Interview Videos:
- Engagement: Featuring personal stories and experiences, these videos may resonate with viewers, establishing a personal connection and increasing audience engagement.
- Versatility: The interviews can be repurposed across various marketing channels, including Thought Leadership, Culture, and Customer Testimonial videos, maximizing versatility, utility, and impact.
- Brand Building: Videos that feature interviews with satisfied attendees and industry experts enhances brand reputation and authority, showcasing the event’s value and impact.
Case Study: Fullstory’s Event Interview Content
At one of their events, Fullstory, a Behavioral Data Platform, sought to capture a variety of different types of Interview Content at their Customer Conference.
To capture this content Consume Media created a designated interview set to capture genuine, unscripted insights from both customers and key executives. This approach facilitated the creation of multiple high-quality Customer Testimonials and Thought Leadership Videos.
By utilizing the event space as an interview set, Fullstory established a valuable content repository, providing material for future use and enhancing their brand narrative with genuine employee testimonials.
3. Capturing Sessions at Events
Event Session Videos are recordings of individual presentations, talks, or sessions held during an event, capturing insightful conversations from industry experts.
What are Event Session Videos used for? Event Session Videos are invaluable for capturing and preserving content presented by keynote and guest speakers. These videos serve as a collection of knowledge that is highly repurposable for future use, including use as Thought Leadership and other branded content.
Let’s break down various benefits for Event Session Videos:
- Knowledge Preservation: Event Session Videos ensure that valuable words shared by speakers are archived for future content use and reference.
- Extended Reach: These videos can be shared online via social media, event websites, and educational platforms, significantly extending the event’s reach beyond its physical or virtual attendees.
- Content Marketing: Session Videos serve as powerful pieces of content long after the event concludes. They can be repurposed into blog posts or snippets for social media, enhancing audience engagement.
Case Study: Ashby Keynote Session Video
Ashby, an all-in-one recruiting platform, aimed to tell the story of their upcoming product updates during their event.
Teaming up with Consume Media, we filmed the session in its entirety, capturing the speaker’s insights and visuals, including slides. This comprehensive Session Video now serves as a valuable asset for Ashby, offering flexible content that can be repurposed for future projects, including content marketing initiatives.
By filming and archiving the presentation, Ashby ensures that the valuable knowledge shared at the event is accessible long after it concludes.
4. Event Recap Videos
Event Recap Videos are concise, dynamic videos that summarize and highlight the key moments and essence of an event.
What are Event Recap Videos used for? Event Recap Videos are impactful tools post-event which highlight the success, excitement, and impact of the occasion. Additionally, Event Recap videos may help strengthen relationships with existing clients and partners, and attract new ones.
Let’s break down various benefits for Event Recap Videos:
- Engagement: Event Recap Videos allowing viewers to be connected and engaged with the experience, and for those who missed out- it creates a sense of FOMO
- Reach: These videos are highly shareable across social media and other platforms, extending the event’s reach beyond attendees. These videos are often shared directly with attendees through an email marketing campaign directly after the event.
- Conversion: By showcasing successful events, these videos encourage viewers to engage with your brand, and can help drive attendance for next year’s event
Case Study: PrizePicks’ World Championship 2023 Event Recap Video
PrizePicks, a skill-based Daily Fantasy Sports application, aimed to capture the essence and vibrancy of their 2023 World Championship event.
Collaborating with Consume Media, we crafted an impactful Event Recap video that showcases key moments, attendee experiences, and the electric atmosphere. The resulting 40-second video radiates the excitement and high-energy environment of PrizePicks’ event, effectively reinforcing its value and reaching beyond the event attendees.
This strategic use of video not only preserves the event’s legacy but also strengthens PrizePicks’ brand presence in the Daily Fantasy Sports market.
Unlock Potential with Event Videos
The use of Event Videos—whether it’s promotional, interview, session, or recap videos—is not just beneficial but essential for maximizing the impact of your events. Companies are not limited to choosing one video type per event; in fact, leveraging several (or all four) types can amplify your event’s reach and engagement across different audiences and platforms.
Ready to embrace the power of video at your events? Collaborate with Consume Media to bring your vision to life and optimize each of your company events.