Why Your Business Needs Culture Videos

If you’re looking to elevate your employer branding and attract top-tier talent, consider producing Culture Videos as your strategic advantage.

Culture Videos are dynamic stories that highlight your company’s core values, vibrant work environment, and the inspiring personalities who drive your success.

Your culture is about more than just your physical space. Your culture embodies the very essence of being a part of your company. To tell the story of a company culture, it’s important to dive into what makes a company unique.

We typically interview 10 to 15 team members to create an authentic narrative that, and this approach portrays your workplace in a genuine manner that resonates both with your team and with prospective hires. By combining these interviews with dynamic B-roll footage, your Culture Video will capture daily actions and team interactions to vividly illustrate your company’s identity and aspirations.

Culture Videos inadvertently serve to Delight your customers. This is because the best way to have happy clients is to have an amazing team which serves them. By showcasing your vibrant company culture, these videos play a pivotal role in attracting and retaining top talent, which reinforces your culture and drives customer success.

Let’s further break down the benefits of Culture Videos:

Engagement: Culture Videos showcase your company’s values and work environment, attracting potential employees and engaging current team members.

Reach: These videos can be shared on job portals, social media, and your company website, broadening your reach to potential candidates.

Conversion: Highlighting your company culture can attract top talent, leading to successful hires and a stronger, more cohesive team.

Cousins Properties, a publicly traded Real Estate Investment Trust, recently asked us to create Employer Branding content to promote their culture and target top talent. 

To tell their story, we spent two days immersed in their operations. Day One involved filming in-depth employee interviews, while also capturing B-roll footage at their HQ. On Day Two, we continued filming B-roll at several of their Atlanta-based properties. 

By blending insightful interviews, compelling B-roll visuals, and a tailored video branding package, this Culture Video showcases Cousins’ values and work environment while effectively serving as a powerful tool for attracting and retaining top talent.

Relatient, a Healthcare Technology company, was seeking to create an insightful video that highlights their company culture, values, and work environment.

Relatient collaborated with Consume Media, producing a Culture Video that features interviews with approximately fifteen team members, combined with dynamic B-roll. This footage was captured during an off-site employee event, giving us an opportunity to capture footage of information sessions and team bonding activities. This combination of interviews and candid moments vividly capture Relatient’s unique atmosphere and the personalities that drive the team.

The resulting Culture Video effectively exhibits Relatient’s values through the voice of its employees, reinforcing the company’s culture and helping draw in new talent.

Truelio, a Digital Marketing and Technology Transformation Agency, hosted an on-site event for their employees, providing an ideal opportunity for Consume Media to tell the story of their company culture.

During this two-day event, we filmed B-roll footage–both around their office and also at some off-site events– while also conducting employee interviews. In these interviews, we asked employees to describe Truelio in one word, while also highlighting the various positive aspects of the company’s spirit.

This Culture Video portrays Truelio’s employees as both coworkers and friends, bringing the company’s welcoming and energetic atmosphere to life, which not only promotes a stronger team but also appeals to prospective employees.

Culture Videos offer a powerful way to highlight your company’s values, work environment, and the people who make your organization special. By authentically sharing your story, these videos engage prospective employees and strengthen the culture within your existing team.

Ready to showcase your company culture and attract the best talent? Partner with Consume Media to create a compelling Culture Video that brings your company’s heart to the screen.