Why Your Business Needs Commercials

If your business is seeking to increase brand awareness, drive customer engagement, and promote its product or service– and have already budgeted for a large media campaign– consider producing Commercials.

Commercials are a form of advertisement typically aired on television, OTT, or other digital platforms.

Through visual storytelling, Commercials are designed to increase brand awareness towards your target audience, highlight key benefits of the product or service, and encourage viewers to take action.

Commercials use compelling storytelling, visuals, and audio to effectively convey messages that influence consumer behavior, enhance sales and increase brand visibility.

Let’s further break down the benefits of Commercials:

Engagement: Commercials have the power to captivate a large audience with high-quality production and engaging storytelling, creating a strong emotional connection with viewers.

Brand Building: Consistent, well-executed Commercials build brand identity and trust, fostering familiarity and solidifying the brand’s position with consumers.

Conversion: Well-crafted Commercials can drive immediate responses and brand recall, encouraging viewers to take action and boost overall conversion rates.

Georgia Farm Bureau (GFB), an insurance company, sought a way to further promote their trustworthy insurance services towards their target audience.

Recently, Georgia Farm Bureau collaborated with Consume Media to produce their latest advertisement. This commercial features a football theme, resonating with GFB’s extensive sponsorships with Collegiate and High School Athletics. This thematic approach enhances audience connection and creates an engaging story for its viewers.

Through their Commercials, Georgia Farm Bureau reinforces its brand reliability and encourages viewers to take action and become customers.

Fullstory, a Behavioral Data Software, was looking for an effective route to increase its brand awareness. 

Through our partnership, we created a Commercial aimed to tell the story of who Fullstory is. Given that Fullstory had recently undergone a rebranding process, it was crucial that this commercial captured the essence of their new identity and messaging. We used a creative metaphor to achieve this, illustrating the evident difference between a world with unorganized versus organized data.

Producing this commercial allowed Fullstory to efficiently establish their rebranded identity and increase brand awareness through a compelling narrative.

Bark, a parental control phone monitoring app, had a goal to create awareness for the Bark platform and highlight the importance of safety and wellness for children.

Teaming up with Consume Media, we produced the Bark Cornerstone Advertisement, a 30-second Commercial using a metaphor to emphasize Bark’s mission of online child safety. This national ad showcases Bark’s platform to parents across the country, promoting their innovative technology.

This Commercial strengthened Bark’s brand awareness through an engaging and relatable story, encouraging viewers to become customers and contribute to a safer online environment for their children.

With its high-quality production, compelling storytelling, and strategic targeting– Commercials prove to be vital business tools that significantly enhance brand awareness, foster customer loyalty, and drive conversions.

Ready to harness the power of Commercials for your business? Contact Consume Media to create impactful advertisements that drive results and elevate your brand to new heights.