What’s Next for Brand Strategy in 2025?

With 2025 off to a fast start, brand strategy is evolving at a rapid pace, particularly in the realm of Video Marketing.

Social platforms are prioritizing video content, while AI-driven production tools are becoming more accessible. These trends are encouraging companies to rethink how they tell their stories and how they are reaching their target market. 

Here’s a look at the key trends shaping the future of brand strategy and how companies can stay ahead.

Video remains a powerful storytelling medium, combining visual, auditory, and emotional elements to create compelling narratives.

In 2025, video isn’t just a one-off marketing tool – it’s a necessity for every company. Brands that embrace video as a core part of their strategy will build deeper connections with their audiences and stand out in a crowded digital landscape.

Historically, companies have struggled to produce high-quality organic video content in a cost-effective manner. However, advancements in AI are reshaping the landscape. 

Additionally, generative AI is unlocking new possibilities for video creation. While this trend is still in its infancy, the technology is evolving rapidly, with more accessible tools and tutorials emerging. 

Let’s look into two key areas:

• Workflow Optimization – AI-powered tools streamline production and post-production, enabling companies to create high-quality content faster.
• New Video Techniques – Generative AI continues to advance, offering innovative ways to produce and enhance video content.

LinkedIn’s new Video Tab is driving engagement, but the biggest winners aren’t company pages, they’re the individual thought leaders.

Brands looking to capitalize on this shift should invest in their employees’ personal brands, encouraging key team members to post videos regularly. By positioning internal experts as industry voices, companies can gain more visibility and credibility on the platform.

Staying ahead in Video Marketing requires continuous innovation. Our team at Consume Media is committed to evolving alongside industry trends, ensuring our clients always have access to cutting-edge solutions.

The video strategies that were once too expensive are now within reach, and we make it our mission to identify and implement the latest advancements for our clients.