Videos = Value

October 16th, 2023

This is a photo of the write of this blog, Corben Surio
Title card for Corben Surio

How Videos Can Boost Your SEO

If you’re reading this, you’ve probably seen the term SEO before. Maybe you’ve heard of it but haven’t fully understood what it is and why it can help you and your brand. According to google, SEO is “search engine optimization: the process of making your site better for search engines.” It can play a crucial role in improving online visibility and driving organic traffic to your website. While traditional SEO techniques like keyword optimization and link building are still important, the integration of video content has emerged as a powerful strategy to enhance your visibility.

So, why should you care about SEO? We will explore four ways that videos can boost SEO and tactics you can employ that will leverage the power of video content.

Consider this: search engines are pivotal in brand exposure. What if I told you that 93% of online traffic originates from search engines? Yes, it’s true, and it’s evident that a substantial portion of the traffic directed towards your website is initiated by search engine queries. Failing to prioritize SEO would mean forfeiting a significant amount of internet traffic.

Improved Dwell Time

Google loves webpages that contain a diverse range of media content. If your site has text, that’s good, a couple of static visuals, even better, but if it has a mix of text, photos, AND a video? You’re optimizing your site’s capabilities and increasing SEO at the same time. Videos serve the purpose of engagement on your webpage simply because most viewers would rather watch content than read something. According to Wistia, people spend about 1.4 more time (six minutes versus four) on pages with video than pages without.

User engagement metrics, such as dwell time (the amount of time a user spends on your website), play a vital role in SEO. Video content has the ability to captivate and engage users, leading to longer dwell times. When visitors spend more time watching videos on your websites, it sends positive signals to search engines, indicating that your content is valuable and relevant. This can contribute to higher search rankings and increased organic traffic.

Enhanced Backlink Opportunities

Backlinks can be one of the most useful factors of SEO optimization. If you’ve never heard of backlinks, they’re basically users linking your content and your domain from one page to another. For example, the links to statistics in this blog, like this one, take you to a different site, those sites now have a backlink from us. Backlinks are more likely to be used if your videos contain engaging and informative content that is relevant to other users. When search engines like Google see quality backlinks, they are determining that your content has more authority and should be boosted on search result pages.

Improve The Value Of Your SEO

While driving your site higher up on the search results page is an important aspect of boosting SEO, it doesn’t have to be the main focus. Visitors to sites are twice as likely to make a purchase after viewing content like a product explainer than they are without viewing that content. If your goal is to extend the reach of a product, then video is the ideal way to make it happen. This means video can provide a potential return on investment in addition to helping your SEO efforts.

Social Media Amplification and Engagement

Video content is highly shareable and has the potential to go viral on social media platforms. When your videos gain traction and are shared across social media channels, it can generate significant exposure and traffic to your website. Increased social media engagement, such as likes, comments, and shares, signals to share engines that your content is valuable and relevant.

If that feels overwhelming, refer back to our blog post about long-form and short-form videos. We talk about how to tailor videos for your audience and which platform you should use to curate the biggest impact. Knowing the direct influence that social media can have on exposure, leveraging SEO efforts can propel organic traffic and improve your website’s command.

Video Is Just One Of Many Tools

It is important to note that adding video to your marketing strategy is not the only way to boost SEO. While adding video to your website is a way to boost your site performance and exposure, it is not the only way. Try to be conscientious about what other informative or visual aspects to add to your site to drive your SEO. With that in mind, embrace the video revolution and harness its potential to elevate your online presence and search rankings.