[ video marketing strategy ]

Types of Videos: What Video Should Your Business Make?

Types of Videos

Consumers are watching more video than ever.

Businesses are creating more video than ever.

In fact, 87% of businesses were using video as a tool for marketing by the beginning of 2019.

Regardless of whether you’re a video virgin or you’ve been around the video marketing block before,  deciding what types of videos your company should use can be overwhelming.

There are virtually endless types of video content, but thinking about your end business goals can help you understand what’s right for you and ensure the greatest ROI.

Establish Your Goal

Using a Flywheel approach to the customer lifecycle, we group video content by Flywheel stage- attract, engage, delight.

Ask yourself what your main company goal is.

Is your goal attracting new business and generating awareness about your brand?

Is your goal engaging with leads and converting them into customers?

Is your goal delighting current customers?

Once you decide on your company goal, you can narrow down your options to the video content that falls into that stage.

Videos That Attract

Attracting new business is often top of mind for startups, small businesses, and companies looking to expand their brand presence. However, this content is also useful for staying top of mind among current customers to turn them into repeat customers.

Video is the most effective digital medium for capturing attention, so it’s the most efficient method of attracting. 

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brand video

Show people who you are and explain the problem you are solving

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

thought leadership

Establish yourself as an industry thought leader while boosting your SEO

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

micro video

Short clips designed for social media to capture attention and invoke curiosity

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

industry faq

Providing free information establishes a sense of trust for your brand

Videos That Engage

The engage stage is all about taking your pipeline leads and converting them into customers. Video content in this stage is designed to show consumers why your product is their solution.

90% of consumers report that video helps them make purchasing decisions.

Converting prospects is often about relationship building, and video helps establish the foundation of a solid customer experience.

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Product / Service Video

Show off your product or service

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Case study video

Highlight how you’ve solved a client’s problem

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Customer Testimonial

Develop trust by letting your customers speak for you

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Recruiting Video

Hire the people that fit both the job and the culture

Videos That Delight

In an era where consumers are constantly inundated with advertisements and distrust traditional sources of media and information, peer recommendation is heavily relied upon.

This is why delighting customers is more vital than ever.

In this day-and-age of seemingly endless options, about half of loyal customers have ditched a company and jumped ship to a competitor who was able to provide a better customer experience.

We all know it’s cheaper to keep a customer than to acquire a new one. If you keep these current customers delighted, it’s more likely that they’ll help you acquire new ones.

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How-To Videos

Provide your customers with tips & tricks for success

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Event Recap Video

Remind attendees how fun your event was

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Product FAQ

Answer common questions about your product or service

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Onboarding Videos

Walk new customers through the onboarding process

Conclusion

Video should be used at all stages of the customer lifecycle, but when deciding where to place your video marketing emphasis and what types of videos to create, always think of your business goals. Thinking in terms of attract, engage, and delight can make the process of deciding what video content is best for you more manageable.

Once you decide on the types of videos you’d like to create, learn what distribution channels to use and how to optimize your videos.

We’re happy to help you decide what type of videos can help you meet your business goals. Schedule a free consultation below!

LET'S CHAT

Landon Yarborough

Digital Marketing Manager