The Goldfish Theory
In this blog post, we’ll dive into the intriguing concept of the “Goldfish Theory” and explore how it impacts content creation. We’ll uncover when short-form content shines, when long-form content reigns supreme, and most importantly, how understanding your audience is the key to capturing and maintaining their interest.
The Goldfish Theory suggests that the constant bombardment of media and information has reduced our attention spans to seven seconds. This theory makes sense in an era where social media platforms like TikTok and Instagram dominate our scrolling habits. But is it the whole truth?
Short-Form Content: The Scrollable Snack
While short-form content is ideal for rapid consumption, long-form content has its own unique strengths. Think about binge-watching a favorite TV series on Netflix; you eagerly click “Next Episode” because you’re engrossed in the story. Perhaps the content is the key?
The Goldfish Theory doesn’t mean everyone has a uniform seven-second attention span. It means that people have shorter attention spans when consuming content they don’t care about. Your audience’s level of interest is the critical factor.
Storytelling is a potent tool for keeping your audience engaged. Humans are naturally drawn to stories, and video is an excellent medium for storytelling. When creating content, consider your audience’s pain points, interests, and motivations. Craft a narrative that resonates with them, addressing their problems and showcasing how your solution can make a difference.
This theory doesn’t demand an exclusive focus on short-form content. Instead, it highlights the importance of balance. Create short-form content for quick engagement and long-form content for in-depth exploration and storytelling. Understand your audience’s preferences and adapt your content strategy accordingly.