THE BEGINNER’S GUIDE TO
DIGITAL VIDEO DISTRIBUTION
WEBSITE

Keep visitors on your site longer by embedding your video content throughout

People spend on average 2.6x more time on pages with video than pages without video

HOMEPAGE

Embedding video content on your homepage increases conversions by 20% or more

BLOG

Video is the best way to educate your audience. Include video content with your blog posts and watch engagement skyrocket

LANDING PAGES

Convert your visitors into customers with engaging video content on all conversion pages

PARTNER BLOGS

Video content is the most shareable form of content. Build credibility in your industry by sharing your video content with potential collaborators and other blogs

EMAIL

Improve open and click-through rates by incorporating video content into your email campaigns

SUBJECT LINES

Mention the word ‘video’ in your subject line to boost open rates

Emails that include video experience a 200-300% increase in click-through rates

EMBED THUMBNAIL

The play button is the strongest call to action on the web. Embed a simple video thumbnail to capture attention and make it easy for viewers to click through and watch

EMAIL SIGNATURES

Including a thumbnail in your email signature is a simple and effective way to promote your latest content and include video in every email

GET SMART

Integrating a video marketing platform as part of your email campaign will allow you to track and measure the effectiveness of your video content 

YOUTUBE

YouTube is an ideal channel for audience building, search engine optimization, and high engagement

RELEVANT TITLE

YouTube is the second-largest search engine in the world. Try to predict how your audience would search for your content and give your video a relevant title

STRONG THUMBNAILS

People are often looking for the nicest image to click on as they scroll through YouTube results. Set yourself up for success by including a high-quality thumbnail image

TAGS & KEYWORDS

Make sure your video is easy to find via search by including relevant tags and keywords on your YouTube uploads

The number of hours people spend watching videos on YouTube is up 60% year over year

LENGTH

YouTube videos can be longer than video content placed on other platforms. Many people leverage YouTube to watch ‘how-tos’ and will be more willing to watch your video until the end

IMPRESSION

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the number of times your video was loaded on a user’s social media feed.

LINKEDIN

Build your brand credibility by sharing thoughtful and educational video content with your industry peers and colleagues

NATIVE UPLOAD

LinkedIn now has its own native video feature. Leverage this new native video upload to help your content reach more people and gain deeper insights with LinkedIn video analytics

50% of B2B buyers use LinkedIn when making purchase decisions

PERSONAL SHARES

Sharing your brand’s content from your own personal LinkedIn profile will greatly boost the reach of your video content

EDUCATE

Think of your LinkedIn content as a way to educate your audience about your field of expertise

INCLUDE CTA

Always include a link to a conversion page immediately following the content of your post in order to give your viewers somewhere to go after consuming your content

FACEBOOK

Skate to where the puck is going by thinking video-first when posting on Facebook

NATIVE UPLOAD

Facebook wants to keep people on their platform. Posting YouTube links will result in your video gaining less traffic and less reach

DESIGN FOR MUTE

85% of Facebook videos are consumed without sound. Make sure your message gets across with or without audio. Always include subtitles with your video posts

100 million hours of Facebook videos are watched every day

GO LIVE

Live videos are watched 3x longer than regular video content. Facebook Live provides a huge advantage for businesses by notifying followers and pushing your content to the top of the newsfeed

BOOSTED POSTS

Maximize your engagement by boosting videos that have been receiving high amounts of organic interactions

TWITTER

Grab attention and increase engagement on Twitter by incorporating video posts in your stream

NATIVE UPLOAD

Uploading video natively to Twitter will result in a better user experience, thus making it easier for the world to view your video content

SHORT & SWEET

Videos on Twitter should be shorter than videos on other platforms. Consider the nature of the platform and provide short & consumable content

Twitter engagement for brands is 17% higher on weekends

#HASHTAGS

Hashtags are the keywords that Twitter uses for search optimization. Boost your discoverability by including relevant hashtags when you post your video content to Twitter

PROVIDE SUBTITLES

Most video consumed on Twitter is viewed without sound. Make sure your message gets across with and without the audio

INSTAGRAM

Instagram is a great platform for building your audience, sharing announcements, and giving your fans a peak behind the curtain

MAKE IT SOCIAL

People love getting tagged in Instagram posts. Tagging relevant personal or brand accounts will help make your posts more visible by promoting third party sharing

80% of Instagram users follow at least one brand

RELEVANT HASHTAGS

Include one to three of the most relevant hashtags in your photo caption. Post other hashtags together as the first comment on your post

TIMING IS KEY

Take into account the audience you are trying to attract and when they may be using Instagram. Most users check Instagram early in the morning and in the evening after school or work

DESIGN FOR MUTE

Most video content consumed on social media is viewed without audio. Make sure your message gets across with and without audio by including subtitles with video posts