Keep visitors on your site longer by embedding your video content throughout
Embedding video content on your homepage increases conversions by 20% or more
Video is the best way to educate your audience. Include video content with your blog posts and watch engagement skyrocket
Convert your visitors into customers with engaging video content on all conversion pages
Video content is the most shareable form of content. Build credibility in your industry by sharing your video content with potential collaborators and other blogs
Improve open and click-through rates by incorporating video content into your email campaigns
Mention the word ‘video’ in your subject line to boost open rates
The play button is the strongest call to action on the web. Embed a simple video thumbnail to capture attention and make it easy for viewers to click through and watch
Including a thumbnail in your email signature is a simple and effective way to promote your latest content and include video in every email
Integrating a video marketing platform as part of your email campaign will allow you to track and measure the effectiveness of your video content
YouTube is an ideal channel for audience building, search engine optimization, and high engagement
YouTube is the second-largest search engine in the world. Try to predict how your audience would search for your content and give your video a relevant title
People are often looking for the nicest image to click on as they scroll through YouTube results. Set yourself up for success by including a high-quality thumbnail image
Make sure your video is easy to find via search by including relevant tags and keywords on your YouTube uploads
YouTube videos can be longer than video content placed on other platforms. Many people leverage YouTube to watch ‘how-tos’ and will be more willing to watch your video until the end
Build your brand credibility by sharing thoughtful and educational video content with your industry peers and colleagues
LinkedIn now has its own native video feature. Leverage this new native video upload to help your content reach more people and gain deeper insights with LinkedIn video analytics
Sharing your brand’s content from your own personal LinkedIn profile will greatly boost the reach of your video content
Think of your LinkedIn content as a way to educate your audience about your field of expertise
Always include a link to a conversion page immediately following the content of your post in order to give your viewers somewhere to go after consuming your content
Skate to where the puck is going by thinking video-first when posting on Facebook
Facebook wants to keep people on their platform. Posting YouTube links will result in your video gaining less traffic and less reach
85% of Facebook videos are consumed without sound. Make sure your message gets across with or without audio. Always include subtitles with your video posts
Facebook Live videos are watched 3x longer than regular video content and provide an advantage by pushing your content to the top of the newsfeed
Maximize your engagement by boosting videos that have been receiving high amounts of organic interactions
Grab attention and increase engagement on Twitter by incorporating video posts in your stream
Uploading video natively to Twitter will result in a better user experience, thus making it easier for the world to view your video content
Videos on Twitter should be shorter than videos on other platforms. Consider the nature of the platform and provide short & consumable content
Hashtags are the keywords that Twitter uses for search optimization. Boost your discoverability by including relevant hashtags when you post your video content to Twitter
Most video consumed on Twitter is viewed without sound. Make sure your message gets across with and without the audio
Instagram is a great platform for building your audience, sharing announcements, and giving your fans a peak behind the curtain
People love getting tagged in Instagram posts. Tagging relevant personal or brand accounts will help make your posts more visible by promoting third party sharing
Include one to three of the most relevant hashtags in your photo caption. Post other hashtags together as the first comment on your post
Take into account the audience you are trying to attract and when they may be using Instagram. Most users check Instagram early in the morning and in the evening after school or work
Most video content consumed on social media is viewed without audio. Make sure your message gets across with and without audio by including subtitles with video posts
