who
Terminus is an innovative B2B SaaS company in the account-based marketing industry.
who
We wanted to Attract new prospects & Engage them by educating & convincing those accounts to become customers.
who
Terminus has received 50 videos, 16 GIFs, and 60+ still images over the course of nine months.
The Strategy
As a fast-growing innovative technology company, Terminus is constantly needing to create content to support its ever-growing need to educate people on their services and attract new clients. Together, we produced Social Ads, Product Explainers, Customer Testimonials, and additional content for conversion.
Customer Testimonials
One of the best ways to convert new customers is to showcase your existing ones. Terminus has plenty of happy customers, and we’ve gotten the opportunity to share their success stories with the world.
Each video was shot in one production day, and in some instances- we captured footage for more than one video in a day.
Product Video
It’s important for any product video to be functional and educational, but it was also important to Terminus that an element of fun be incorporated into the video. Hence the scooter (which actually does live at the Terminus office), the animation, upbeat music, and all the jokes about Karen.
Thought Leadership Videos
Often, we are able to film more than one video in a day. Several of our featured customers from the Testimonial Series agreed to film some Thought Leadership content while on-site.
In these videos, the customers detail how their companies are driving growth using their individual Account-Based Marketing strategies.
Social Content
For each Customer Testimonial video, we created both a summary and teaser video for social media. These videos are in a square format (rather than landscape) because square videos take up 78% more space on social media. If it takes longer to scroll past, your audience is more likely to view your content!
Also, each video also has embedded subtitles since most videos on social media are watched without sound.
Conversion Videos
We created 20 conversion videos featuring Terminus employees from a variety of different departments. This content is meant to help both the Sales and Customer Success teams to help educate, convert, & upsell customers.
What’s even more amazing is all 20 of these videos were filmed in one day!
Social Ads
The Customer Testimonial Videos were also repurposed into Digital Advertisements intended for Facebook & LinkedIn
YouTube Ads
Terminus also wanted to test the waters with YouTube pre-roll advertising. We created a variety of different forms of video including text-based and repurposed content from the Customer Testimonial videos.
Still Images
We provided high-quality Still Images for Terminus to use across their website, on social media, in blog posts, and throughout emails.
Still Images
We provided high-quality Still Images for Terminus to use across their website, on social media, in blog posts, and throughout emails.
GIFs
Consume Media provided both GIFs with play buttons (to increase CTR in email) and GIFs without play buttons to bring static webpages to life.
Interested in a video marketing strategy for your company?
