Talking Heads at Events

Nov 9th, 2023

This is a photo of the write of this blog, Corben Surio

Maximize your Event Content

In the fast-paced world of company events, where your favorite team members, valued customers, and industry experts come together, you might find yourself wondering, “When will this happen again?” Well, here’s the scoop: probably not until your next company event. So, the million-dollar question is, what are you going to do to ensure this moment is unforgettable? How can you maximize the gathering of people from all corners of the globe just for your event?

So…What is a talking head?

A talking-head video features an individual speaking directly into the camera, typically a subject matter expert, an interviewer, or an interviewee. The shots are generally framed from the chest of waist upwards, with the subject either seated or standing. Although it’s common for the subject to make direct eye contact with the camera, there are instances, such as in interview-style videos, where they may look slightly to the side.

Testimonial Videos

Customer testimonials and case studies often feature talking-head interviews to narrate the customer experience with a product or service. This approach offers a visual and engaging way to add social proof to your company.

If your customers are at your event, they’re not just any customers; they’re super fans of your brand and product. So, why not give them their 15 minutes of fame? Let them share their stories, their experiences, and their genuine love for your brand. In fact, you’ve got a multitude of customers at your event, so why not capture a whole bunch of stories? It’s like a storytelling bonanza, and it’s bound to leave a lasting impression on your audience.

Thought Leadership

Thought leaderships videos provide educational insights within a specific industry niche. These videos often include talking-head interviews with CEOs, prominent figures in your company, or experts answering niche-specific questions.

Whether it’s your C-Suite executives or the LinkedIn Next Top Sales Influencer, they’re all there, and they’ve got insights that can take your brand to new heights. How will AI impact your industry? What’s the biggest threat to traditional methods? Why should we care about Salesforce’s latest acquisition? These are all questions that can be asked on camera, edited quickly, and shared with the world. It’s about uncovering hidden gems of knowledge and making them shine.

Culture

Culture videos can add a human touch to your brand. A well-crafted company culture video has the power to shatter preconceived notions about your industry, especially one surrounded by stereotypes.

Your remote employees probably don’t get the chance to meet in person all that often, right? Well, at your company event, they’re finally in one place, probably pumped about it, too. Filming culture interviews can help you capture that elusive employer branding content your PeopleOps team has been longing for since the remote work era began. It’s a chance to showcase the unique culture that defines your organization, and your employees will undoubtedly be thrilled to share their experiences.

Be Prepared

Now, here’s the deal – all these interview styles can be captured at your next event. But, there’s a catch; you’ve got to plan ahead, get a professional video crew on board, and start asking your friends, attendees, and employees to share their stories. The good news is, more often than not, they’ll be absolutely up for it!

In the world of company events, capturing stories is the secret sauce that transforms a gathering into an unforgettable experience. Let the camera roll, and let the stories flow – your event is bound to be etched in the memories of all who attend. So when you’re preparing for your next company event, think beyond logistics and guest lists. Think about the stories waiting to be told, the knowledge ready to be shared, and the unique culture waiting to be celebrated. With the power of storytelling, your event is destined to be a triumph, and your brand will shine brighter than ever.

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