The Success of the Stanley: A Case Study
No, not the NHL Stanley Cup…
An Unlikely Partnership
Releasing newer and more vibrant and exciting colors of the cup with the guidance and input of Buy Guide, the Stanley cup more than doubled their revenue from 2020 at $94 million to 2021 at $194 million. To aid in this push towards virality, Stanley began partnering with influencers and celebrities to promote their product on social media. They also saw incredible success from user-generated content on platforms like TikTok, which has been a major factor in their increased sales of the cup.
The Power of TikTok
Their response? To buy Danielle a brand new car.
Stanley saw the TikTok Danielle had posted and knew how much free advertising she had garnered for Stanley, they figured the least they could do was replace her car for her. This exchange is one of the best examples I have seen of a company doing their best to take care of their customers and in turn generating an incredible return on investment.