Solomon Brothers Video Marketing Strategy

June 10th, 2022

Consume Media is (Kind Of) in the Diamond Business

Last year, our friends at Solomon Brothers came to us wanting a multi-video campaign to increase their brand awareness.

We got to work concepting and scripting. With three full production days at their showroom, we were able to capture everything. The end result was 12 different videos.

The Overview Video

The overview video, featuring the Solomon brothers president and the store owner, highlighted why Solomon brother is different and special.

Spinoff Videos

From that overview video, there were five spinoff videos, each highlighting a slightly different feature.

The three testimonial videos featured three different couples who got their perfect engagement rings at Solomon Brothers.

OTT Streaming Ads

We also filmed three OTT ads, which are ads for streaming services like Hulu.

Complete with 12 paid actors and a scripted narrative, these ads were a fun take on what men and women are thinking when buying an engagement ring.

Solomon Brothers, thanks for trusting us to bring your story to life.

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