Short-Form vs. Long-Form Videos
October 9th, 2023
Uncovering the Best Format for Your Content
In a digital era of rapidly evolving content consumption, the power of video has undergone a transformation. Short-form videos, with their quick and attention-grabbing nature, have risen in popularity, captivating audiences in mere seconds. In contrast, long-form videos provide a platform for deeper storytelling, allowing creators to explore topics in greater depth and engage viewers on a more profound level.
Exploring the Advantages of Long-Form Videos
So, what exactly is a long-form video and when should you use it? By Google’s definition, “Videos that are over 10 minutes.” Long-form videos should be used to share nuanced and immersive information that require a more in-depth explanation.
Youtube and podcasting sites are an ideal place to post longer videos. These videos tend to cater to a niche target audience that seek out a specific type of content rather than carry appeal for a broad spectrum of viewers.
Short-Form Videos as a Marketing Tool
Since a large portion of short-form live on these sites, the shareability factor simplifies access across social platforms. Sharing short-form videos on social platforms enables the possibility of going viral and reach a massive audience within a small time period.
How to Utilize Both
Consider your goals for your content before you post, who are you trying to engage with, where would your video perform best?
Oftentimes a short-form video can complement long-form, short-form could be used for brief insight to the long-form content. A 30-second behind the scenes video could build excitement or transition into the reveal of longer content.
Remember Your Audience
The determining factor in choosing between short form vs. long form depends on the audience you are trying to reach. Videos are powerful tools that when leveraged properly can leave a lasting impression of your brand on various types of viewers.