Employer Branding

Salesloft, a high-growth B2B SaaS Company, is a leading revenue orchestration whose mission is to help revenue teams execute at scale and improve their outcomes.

The

Goal

As Salesloft focuses on building a motivated, cohesive workforce, their goal was to enhance their employer branding experience to attract and retain top talent. The Employer Branding Package supported these objectives by delivering a mix of videos designed to:

Highlight the benefits of working at Salesloft with a Recruiting Video.
Streamline new hire integration with an Employee Onboarding Series.
Reinforce company culture and values with a Culture Video.

Salesloft

Culture

Deep Dive into Salesloft’s Vibrant Culture

The Culture Video provides an authentic, in-depth look into what it’s like to work at Salesloft.

Featuring insights from a diverse group of team members, this video highlights the company’s values, work environment, and what makes Salesloft a unique and exciting place to work. This video solution helps prospective employees gain a deeper understanding of the company culture, reinforcing the sense of belonging and shared purpose that Salesloft cultivates.

A Glimpse into Life at Salesloft

To aid Salesloft in attracting top talent, Salesloft & Consume Media partnered on a Recruiting Video that showcases the company’s vibrant culture and mission.

This video highlights the benefits of working at Salesloft and encourages candidates to apply, effectively creating excitement and enthusiasm about the opportunity to join a high-growth team.

Seamless Integration for New Hires

With Salesloft’s rapid growth, it became increasingly difficult for the company’s executives to personally meet with every new hire. The Onboarding Video Series addresses this challenge by giving new employees a thorough introduction to the company, its founders, and its core values.

The goal was to ensure team members are seamlessly integrated into Salesloft’s culture, ensuring that new hires feel welcomed and aligned from day one. We partnered to create a series of videos, starting with this Welcome Video.

The

Result

By leveraging the Employer Branding Package, Salesloft successfully strengthened its employer brand, leading to a more engaged and motivated workforce. As a result, Salesloft improved their recruitment efforts, streamlined the onboarding process, and created a stronger, more cohesive company culture.

The

Review

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