How To Repurpose Your Video Content
September 18, 2023
Utilizing Your Videos
Extracting Audio from Video
Check out this example from our new vlogcast, Marketing Mavericks. We have a full audio and video version available on our Youtube channel but also uploaded the audio to Spotify and Apple Music.
String Clips Together for Longer Video
Pulling content from preexisting videos is a great way to create a new style/format of content. One way that we do this at Consume Media is creating behind the scenes (BTS) melts in reels format for our Instagram and Linkedin. BTS footage is a great way to connect with your audience on a new level and bring insight to the processes of a video shoot.
Of course there are other ways to do this, like creating reels for Instagram, BTS melts just happens to be our favorite. This example of BTS footage is from ____.
Check it out below:
Create a Channel
Link to wistia channel/youtube channel
These can serve as social proof, validating the brand’s claims and offering reassurance to prospective buyers. By showcasing authentic testimonials, brands can effectively demonstrate the value they deliver and differentiate themselves from competitors. Positive testimonials can also generate word-of-mouth marketing, as satisfied customers share their experiences with friends and family, further expanding the brand’s reach. Ultimately, testimonials play a crucial role in establishing a favorable brand image, enhancing customer loyalty, and attracting new customers, thus contributing to the overall success and growth of the brand.
Attach testimonial vid
Videos provide a dynamic and engaging medium to convey information, tell stories, and showcase products or services. By incorporating videos, companies can effectively capture the attention of website visitors and keep them engaged for longer periods. Videos allow for a more immersive and interactive experience, making it easier for viewers to grasp complex concepts or understand the unique value proposition of a brand. They can also evoke emotions and create a deeper connection with the audience, enabling companies to build stronger relationships and foster brand loyalty.
Ultimately, embedding videos on a company’s website enhances its overall user experience, boosts engagement, and helps deliver messages more effectively, leading to improved brand awareness and business growth. (Wow, have we said the word ‘embed’ enough times?)
Check out our Work (link) page to see examples of embedded videos.