Propsect Conversion

Popmenu, a high-growth B2B SaaS company, gives restaurants the power of digital hospitality through an all-in-one marketing tool for attracting and engaging guests.

The

Goal

As Popmenu focuses on optimizing the digital presence of restaurants, the goal was to streamline the buyer’s journey and accelerate sales conversions. The Prospect Conversion Package supported these objectives by delivering a tailored mix of videos designed to:

Simplify Product Positioning through an Animated Explainer Video.
Highlight Key Selling Points with Feature/Service Summaries.
Build Trust and Credibility with Customer Testimonial Videos.
Re-engage Interested Prospects with Remarketing Ads.

Popmenu

Animated Explainer

Simplifying Solutions, Driving Success

To aid Popmenu in delivering their value proposition with clarity and impact, we produced their Animated Explainer Video.

When the new Indie Package launched, this video took center stage on Popmenu’s website, playing a key role in promoting the package, detailing the product, and boosting its visibility. By demonstrating how the Indie Package simplifies restaurant management, the video helps potential customers grasp its value, driving engagement, demos, and ultimately conversions.

Showcasing Tools That Transform Restaurant Management

As Popmenu continued to roll out new additions to their platform, Consume Media produced a series of Feature Videos to spotlight and differentiate the latest features inside of their software.

Using Templatized Graphics for Increased Efficiency

Since Popmenu is continually adding to their platform, we created a template- ensuring that it’s always easy to roll out new videos explaining their latest product additions.

With five concise videos, this series demonstrates why these tools are essential for restauranteurs and how they can drive value to the target audience.

Popmenu

Customer Testimonial

Real Stories, Real Impact

To build credibility amongst the target audience, a Customer Testimonial Video was the perfect tool to add to the buyer’s journey. This video solution provides authentic and persuasive insights from their most satisfied customers.

Testimonials like the Burrito Gallery testimonial showcases the real-world impact of Popmenu’s platform. These videos combine branded visuals, compelling statistics, and high-quality b-roll to build trust and credibility with potential clients.

Re-engaging with Digital Ads

By featuring customer success stories like Burrito Gallery, these targeted ads keep Popmenu top-of-mind for prospects- helping turn initial interest into action.

Turning Interest into Action

The last piece of the Prospect Conversion package was to turn these assets into optimized Remarketing Ads. These assets are designed to re-engage people who have interacted with Popmenu’s website, app, or content but haven’t yet taken the next step in becoming a customer.

The

Result

This strategy was highly effective in addressing Popmenu’s goals. Through the implementation of carefully curated video solutions- such as an Animated Explainer, a Key Features Series, a Customer Testimonial, and remarketing ads -the Prospect Conversion Package enabled Popmenu to enhance customer engagement and improve sales conversions.

The

Review

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