Attack Real Business Goals
The first step in the video marketing process is deciding what videos will best aid in achieving your business goals. This includes the types of video (brand video, product, etc.), but also the video formats (landscape, square).
Meet Your Audience Where They Are
The next step is determining what are the best platforms and channels to reach your target audiences on. This is taken into consideration during all other steps during the video creation process. For example, if your audience is primarily on Facebook and Instagram, your video should be square, as opposed to landscape. If your video will primarily live on your website,
Mapping out your strategy
The final step in the video marketing process is analyzing insights – aka how well your video is performing. There are plenty of free options for insights and analytics, including social media, YouTube, and Vimeo. These platforms can tell you the number of users your video reached, the demographics of the users, and the