[ step two ]

Let’s Strategize

Your video strategy is designed to ensure that your videos are targetting real business goals and that they are optimized to effectively engage with your audience.

FLYWHEEL MODEL

Attack Real Business Goals

At Consume, we use a Flywheel Model to construct each client’s customized video strategy. Every company has individual, unique goals, but the goals of any company usually include these three categories: Attract, Engage, and Delight. Leveraging this Flywheel philosophy, we develop an effective mix based on your business goals. 

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Attract

Generate Leads

Brand Video
Social Ads
Thought Leadership
Industry-Specific FAQ
Event Promotion
Consume Media Atlanta Video Production Services Expand Visibility with Video Marketing

Engage

Convert Prospects
Company Overview Video
Product Videos
Services Videos
Product Demonstrations
Customer Testimonials
Case Studies
Recruiting Videos
Consume Media Atlanta Video Production Services Activate Your Audience with Video Marketing

Delight

Create Advocates
Onboarding Videos
How-To Videos
Product-Specific FAQ
Event Recap
Conference Recordings
VIDEO WITH BRAINS
What Is A Video Marketing Strategy?

Consume Media will provide you with your own customized Video Marketing Strategy based on your Flywheel Model. Your Video Marketing Strategy is a careful mixture of Content, Channels, Optimization Tools, and Insights. This combination is designed to more effectively drive success to your organization. At the end of the day, it’s all about that ROI. Ten years ago, success through video meant going viral on YouTube. Over the last decade, the developments within digital video have antiquated the practice of praying for viral content. Nowadays, your videos are only as powerful as the digital strategy behind them.

Content

Every video serves a unique purpose- Attract, Engage, or Delight

Channels

Engage with your audience on their terms

Optimization Tools

Set yourself up for success

Insights

Measure your progress

[ content ]

You Receive More Than a Video

When it comes to content, we give you more than just your videos. We also give you GIFs and still images. GIFs with play buttons overlayed increase click-through-rate in emails and get more eyes on your video. GIFs without play buttons bring static pages to life and increase website dwell time. We all know that content is king, and still images from your video are versatile content to use just about anywhere. 

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Your Videos

Of course

Consume Media Atlanta Video Production Services Expand Visibility with Video Marketing

GIFs

Bring static pages to life & increase CTR

Consume Media Atlanta Video Production Services Activate Your Audience with Video Marketing

Still Images

Versatile and free!

[ channels ]

Effectively Engage With Your Audience 

The human attention span has become shorter than a goldfish’s – seven seconds. This is why it’s more important than ever to engage with your audience on their terms. Whether your business goal is to attract, engage or delight, we use the latest digital distribution techniques to help you find, educate, and communicate with your audience. The secret to the magic is the simple mindset of focusing the most energy on the places where your audience actually hangs out.

[ optimization tools ]

Cut Through the Clutter

By having optimized content aligned with your business goals, you are setting yourself up for success. Optimization tools are must-haves in this digital era we live in. 

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Subtitles

More than 50% of all online videos are watched without sound! 

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

YouTube Toolkit

YouTube is the 2nd largest search engine.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Social Hashtags

Boost your discoverability on social media.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Video Success Resources

To help you use all of your content and optimization tools. 

[ insights ]

Measure Success

Once your campaign has been implemented, it’s now time to track your success and understand your results. Consume Media will be working with you during every step of the campaign to track the KPIs that are important to your goals.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Website

Time on Site
# of Videos Watched
SEO Rankings
# of Form Submissions
Form Submission %
Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Social

Referrals to Website
Impressions
Engagement
New Followers
View Count
Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Email

CTR
Deals Closed
Open Rate
Customer Happiness
Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Digital Advertising

Impressions
Reach
Conversions
ROI
Referrals to Website
THE BEGINNER’S GUIDE TO
DIGITAL VIDEO DISTRIBUTION
LEARN VIDEO DISTRIBUTION BEST PRACTICES
If at any point you have questions…
We LOVE clients that ask a lot of questions! So much so that we make it our mission to enable simple and quick communication. Click on the message bubble in the bottom right corner of our website to chat directly with our Director of Delight!