STEP TWO
Let’s Strategize

Time to build your video marketing strategy

VIDEO WITH BRAINS
What Is A Video Marketing Strategy?

A video marketing strategy effectively lists out the video content mix that will be created and promoted. The mixture of video content is mapped to your business goals and target audience in order to maximize your effort when creating video content for your business. The combination of content, channels, and insights ensure that your video efforts are attacking real business goals, appealing to your target audiences, and making a real impact on your bottom line. It’s all about that ROI, baby.

Content

What videos should be created to achieve your business goals?

Channels

Where your audience lives

Insights

What’s the best way to measure your videos’ success?

CONTENT MIX

Attack Real Business Goals

The first step in the video marketing process is deciding what videos will best aid in achieving your business goals. This includes the types of video (brand video, product, etc.), but also the video formats (landscape, square).

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

Attract

Generate Leads

Brand Video
Social Ads
Thought Leadership
Industry-Specific FAQ
Event Promotion
Consume Media Atlanta Video Production Services Expand Visibility with Video Marketing

Engage

Convert Prospects
Company Overview Video
Product Videos
Services Videos
Product Demonstrations
Customer Testimonials
Case Studies
Recruiting Videos
Consume Media Atlanta Video Production Services Activate Your Audience with Video Marketing

Delight

Create Advocates
Onboarding Videos
How-To Videos
Product-Specific FAQ
Event Recap
Conference Recordings

CHANNEL OPTIMIZATION

Meet Your Audience Where They Are

The next step is determining what are the best platforms and channels to reach your target audiences on. This is taken into consideration during all other steps during the video creation process. For example, if your audience is primarily on Facebook and Instagram, your video should be square, as opposed to landscape. If your video will primarily live on your website, idk.

Mapping out your strategy in the beginning is important because it heavily influences the creation of your videos. The script, tone, music, and style of your video will differ depending on the platforms where your audience lives. 

Website

Facebook

LinkedIn

Email

Twitter

Instagram

INSIGHTS

Measure Success

The final step in the video marketing process is analyzing insights – aka how well your video is performing. There are plenty of free options for insights and analytics, including social media, YouTube, and Vimeo. These platforms can tell you the number of users your video reached, the demographics of the users, and the amount of time users watch for. If you want to go a step above this, paid platforms like Wistia and Vidyard offer much more detailed and advanced insights- specifically who consumes your content, for how long, and allows for custom branding. 

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If at any point you have questions…
We LOVE clients that ask a lot of questions! So much so that we make it our mission to enable simple and quick communication. Click on the message bubble in the bottom right corner of our website to chat directly with our Director of Delight!