[ step three ]


Once your video marketing strategy has been established, it’s time to dive into the pre-production process. Now it’s time to define the creative concepts, the visual style, and coordinate the logistics for production day.

Did you know?

Pre-production is the most important part of the video production process

[ step one ]

Creative Discovery

Pre-production begins with creative discovery. During the creative collaboration phase, we work together to define your brand personality and detail how it will impact the style and tone of your video content. This phase informs the direction of the scripts, music, and visuals in order to make sure that the content matches the personality of your company.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing


Dramatic vs. Funny
Creative vs. Corporate
Consume Media Atlanta Video Production Services Increase Sales with Video Marketing


Voiceover vs. Interview-driven
Callouts vs. No Callouts
Consume Media Atlanta Video Production Services Increase Sales with Video Marketing


Dramatic lighting vs. Bright lighting
Slow-motion vs. Fast-paced
[ step two ]

Creative Development

Once the general creative direction has been defined, it’s time to begin scriptwriting. The scripts are the lifeblood of your video content and are key to the success of your project. It’s crucial that before we move on to production that:

The scripts matches the brand personality

The scripts speak to the right audience

The scripts fit the budget

The scripts are polished and approved

The scripts are key.

We encourage extensive feedback throughout the pre-production process to ensure the planning matches the vision before we ever show up with video equipment. Review them, digest them, share them with your friends, co-workers, and dogs to make sure they match the vision. 

[ step three ]

Audio-Visual Script

Now that the scripts have been approved, it’s time to pair visual concepts with the words on the page. The audio-visual timeline, or ‘A/V’ in video slang, is a document that not only communicates the vision for the video content to you, the client, but it also instructs the production team and the cast on how to execute the vision on production day.

Once the A/V timeline is approved, the visual concepts will be placed into a shot list for our internal team. This shot list informs the production schedule and provides direction to the production team on the day of the shoot in order to make sure that no shots are missed or overlooked.

All feedback is encouraged! This is the framework of what your content will become, so we will need approval before moving on to scheduling.

[ step four ]
Logistics Development

Woo! We’re making great progress. Now that scripts are in place, the A/V has been developed, and the shotlist has been defined, it’s time to schedule the production day.

During this logistics development phase, our team will make sure locations are secured, the crew and talent are in place, and the equipment is prepped and ready to go.

The call sheet is the culmination of all of the pre-production work we’ve done up until this point. This document combines all of the pre-production elements to ensure everyone is on the same page, and that the shoot stays on task and on time.

The schedule within the call sheet breaks down the production day and assigns a time and location to each portion of the shot list.

“We’re going to do Shot #1 at 9:00AM
“Interview #1 will begin at 8:00AM

[ onboarding guide ]
Almost production time!
Onwards to production onboarding! Let’s learn how to get prepared.
If at any point you have questions…
We LOVE clients that ask a lot of questions! So much so that we make it our mission to enable simple and quick communication. Click on the message bubble in the bottom right corner of our website to chat directly with our Director of Delight!