June 28, 2023
A Consume Media Vlogcast
Each episode we will chat with a new face from a different company to talk about their marketing methods, what works for them and what doesn’t in the marketing sphere. We wanted to create a platform that focuses on marketing and content creation, sharing its importance and strategies with anyone who has access to Youtube, Spotify, and Apple Music.
Our first episode is with a fantastic company we have worked with many times, Bark. Bark offers solutions for parents who have children navigating the online world. In their own words, “Bark helps families manage and protect their children’s digital lives.” We broke down some of the key takeaways from our conversation with Sam Springfield, director of content at Bark.
Harnessing Your Skills
One of the biggest factors to Bark’s success is their open line of communication with their customers. Sam talks about the Bark community and how their relationship with each other has fostered quality feedback and returns a benefit that serves both the mission and the customers. Bark runs a Facebook group called Parenting in a Tech World which has over 300,000 parents.
In this group, parents are able to share what they’re looking for and things they need which gives Bark direct insight to what their customers need. By utilizing the relationship that Bark has with the parents that use their products and platform, Bark is able to find the missing gaps in their product faster and can better curate the needs of the members.