Essentials of Managing Video Content Projects
Here’s a behind-the-scenes look at how we manage video content projects from kickoff to delivery, and why the process matters just as much as the final product.
Start with the Big Picture
Before we even touch a camera, we get crystal clear on what you’re trying to say—and why it matters. That means nailing down your audience, your goals, and how the video fits into your larger marketing strategy.
We ask the important questions:
– What message are we trying to convey?
– Who are we speaking to?
– How will this content be used—standalone or part of a campaign?
This alignment up front makes everything else easier. It ensures that every decision—from scripting to lighting—supports your brand’s purpose and direction.
Build a Plan That Works (and Breathe Room for Creativity)
At Consume, we love a good production calendar. But we also love what happens when there’s enough space in the plan for creativity to shine.
We map out each phase:
– Strategy + Concept Development
– Scripting
– Production
– Post-Production
– Delivery
Everyone knows their role, what’s expected, and when things are due. No confusion, no scrambling. Our producers keep things moving, and our creatives get the space to do what they do best: tell stories that stick.
Bring in the Right People
We’re firm believers that great video doesn’t happen in a vacuum. It takes the right team—producers, writers, editors, DPs, animators—each bringing their own expertise to the table.
At Consume, collaboration is part of our DNA. We build teams that click, because when people enjoy working together, the work is just better.
And yes, every project has a lead producer who keeps everything aligned, so you’re never left wondering what’s next or who’s handling what.
Budget Smart (and Get the Most Out of It)
We’ll work with you to build a budget that fits your goals—and then help you spend it wisely. Want to shoot in three locations? Add motion graphics? Use talent? We’ll walk you through what’s possible and prioritize what will make the biggest impact.
We also leave room for the unexpected. Every shoot has curveballs, but we’ve learned how to navigate them without compromising the vision—or the quality.
Communicate Early and Often
If you’ve worked with us, you know: we love a good Slack thread and a well-organized Notion board.
Throughout the project, we keep communication open and transparent. You’ll always know where things stand, and we’ll keep you in the loop with progress updates, questions, and next steps.
Internally, we do the same. Our team thrives on clear expectations, real-time collaboration, and regular creative check-ins. It’s how we stay aligned, solve problems early, and keep the process fun.
Learn and Improve Every Time
After each video wraps, we take a beat to review what worked, what could be better, and how we can level up for the next one. Sometimes that means streamlining our timeline, trying out new gear, or testing a different editing style.
And when it comes to results, we pay attention. How did the video perform? What’s the feedback from your audience? These insights help guide the next round of content and keep your video strategy moving forward.
TL;DR: We Don’t Just Make Videos—We Manage the Whole Process
Great videos don’t happen by accident. They’re the result of thoughtful planning, strong collaboration, and a lot of intention behind the scenes.
At Consume, we’ve honed our process to make sure every project runs smoothly and delivers results you can be proud of. So whether you’re creating your first brand anthem or scaling your video strategy—we’re ready to dive in with you.
Let’s make something meaningful (and fun) together.