How Event Session Videos Create Long-Term Value
November 14, 2024
Event Session Videos: Create Long-Term Value
After a culmination of months of hard work, your company’s event is finally here. However, savvy event planners know that the real value of an event can extend far beyond the day it takes place. One of the most effective ways to maximize the impact and longevity of your event is by capturing live sessions—keynotes, workshops, and panels—to create valuable post-event content.
Event Session Videos are recordings of individual presentations, talks, or sessions held during an event, collecting insightful conversations from industry experts. This strategy not only amplifies the reach of your event but also enhances its value to both attendees and a broader audience.
Let’s explore the benefits of Event Session Videos, provide strategies for recording high-quality video content, and highlight how this content can be repurposed to extend the event’s impact long after the final speaker has left the stage.
The Benefits of Event Session Videos
Recording live sessions during an event offers numerous advantages that can significantly enhance the overall success of the event:
1. Expanding Audience Reach: Not everyone who wants to attend your event will be able to make it in person. By recording Event Session Videos, you can offer those who couldn’t attend the opportunity to engage with the content afterward. This expands your audience reach beyond the physical confines of the event venue, allowing you to connect with individuals who are interested but were unable to participate due to scheduling conflicts, geographical limitations, or other reasons.
2. Creating Lasting Educational Resources: The knowledge shared during keynotes, workshops, and panels is often invaluable. Event Session Videos allow you to preserve and repurpose this content into educational resources that can be accessed long after the event has ended. These recordings can be used as training materials, reference content, or even as part of a broader learning and development strategy within your organization or industry.
3. Enhancing Event ROI: Recording and repurposing event content can significantly boost the return on investment (ROI) for your event. Instead of a one-time experience, the content captured can be used in a variety of ways, providing ongoing value. This extended usage can help justify the cost of the event, attract future sponsors, and increase attendee satisfaction.
Repurposing Recorded Content
Once you’ve captured high-quality recordings of your live sessions, the next step is to think strategically about how to repurpose this content to extend the impact of your event:
1. On-Demand Sessions: Offer recorded sessions as on-demand content, available on your website or in post-event packages. This lets the audience revisit material at their own pace, reinforcing key insights and, if premium, adding revenue potential.
2. Highlight Reels: Use highlight reels to share event highlights on social media, email, and marketing channels, keeping the excitement alive and building anticipation for future events.
3. Educational Content: Break longer sessions into focused, shorter videos (e.g., 5-10 minutes each) for educational use, ideal for training programs, webinars, or broader knowledge sharing.
Maximizing the Reach of Your Post-Event Content
To ensure that your post-event content reaches the widest possible audience, consider the following distribution strategies:
1. Social Media Distribution: Share snippets, highlight reels, and full sessions across your social media platforms. Tailor the content to each platform’s audience and format, such as creating short, punchy clips for Instagram and TikTok, or longer, more in-depth videos for LinkedIn and YouTube.
2. Email Campaigns: Send out post-event emails to attendees and those who couldn’t attend, featuring links to the recorded sessions. This not only provides additional value to your audience but also keeps your event top of mind, encouraging future engagement.
3. Website Hosting: Host the full recordings on your website, either as part of a gated content strategy or as free resources. Use SEO strategies to drive organic traffic to these pages, ensuring that the content continues to generate interest long after the event is over.
Why is distribution so important? It extends the content’s reach and impact, and ensures that those who couldn’t attend can still access valuable insights, while also increasing brand visibility and engagement.
Case Study: Ashby Keynote Session Video
Consume Media teamed up with Ashby, an all-in-one recruiting platform, to film their keynote session in its entirety. The goal was to capture not only the speaker’s insights but also the accompanying visuals, such as slides and live demonstrations, ensuring a seamless experience for viewers who couldn’t attend in person.
By recording the session, Ashby was able to extend the lifespan of the valuable knowledge shared during the event, making this video a long-term asset for internal purposes, external marketing, and ongoing engagement with their audience.
Elevate Events with Session Videos
Capturing Event Session Videos during your event is an investment that pays dividends long after the event concludes. By capturing high-quality video content, you can create a wealth of post-event materials that extend the reach and impact of your event.
Whether repurposed as on-demand sessions, highlight reels, or educational content, these recordings offer ongoing value to both your attendees and a broader audience, ensuring that your event’s influence is felt far beyond its initial run. With the right strategies for capturing and distributing this content, you can turn your event into a lasting legacy that continues to benefit your brand and your audience well into the future.
Does your business have an upcoming event? Chat with us today to make the most of it!