How 3 Brands Use TikTok Successfully
It’s Not Just A Trend
But authenticity thrives on TikTok – it’s not the platform for a hard sell. Comment sections on TikTok videos are infamous for either being wildly supportive or extremely vicious, and commenters will eat brands alive for posting inauthentic content.
So what do authentic TikTok videos look like from a business? Below are three examples of companies that have successfully connected with their TikTok audience.