Post-production is crucial to the success of your video marketing strategy – allowing your business to establish your digital brand, engage your audience, and accomplish your goals.
Explaining a technology or a software through text alone gets pretty complicated. That is why video is paramount in the software & technology worlds.
From kickoff to pre-production to production day, here’s a look at the process of production during a pandemic.
Using the video marketing flywheel, how do you convert leads into customers? By using product/service videos, testimonial videos, and case study videos!
The average person will spend more time on social media than eating, drinking, and socializing combined- over 5 years! Before you get existential thinking about your own excessive social media use, think how this could benefit your business. Whether it’s on Facebook, Twitter, Instagram, or YouTube, social media ads should be optimized, short, capture attention, and have CTAs.
Part of what defines Consume Media as a video marketing agency is our Video Success Manager. A Video Success Manager ensures our clients’ successful by designing, facilitation, and executing a custom video success strategy.
A video is only as successful as the strategy behind it. You can have the best video in the world, but if it’s collecting virtual dust out in the black hole that is the Internet, what good is it?
We all need a little help with fashion sometimes. Show your customers how to style your clothes by using video! Mud Pie’s “Style This” series is a great example of providing value to your customers while helping you sell more product.
What is pre-production? Once you have chosen to embark on your video marketing adventure, you are off and headed in the right direction. But remember that patience is a virtue. You are not ready to start making videos quite yet. Pre-Production is the first step, and is a very extensive process.
By leveraging video marketing for your products you’ll be able to educate with product demonstration videos, bring in buyers with product line overviews, and raise support with crowdfunding videos. Your company should always consider making these three types of videos available to your customers when launching a new product, as these are some of the most effective marketing tools that you can take advantage of throughout your campaign.
An initial barrier will always exist between your leads and their purchase decision, and bridging that gap relies on defusing one of human nature’s most primitive defense mechanisms – distrust. But you’re in luck! It’s easy to build trust with testimonials.
Video is an important factor in purchasing decisions. Sports branding videos show off your facilities, athletes, and coaches.