Case Study

Bark

Brand Awareness

Bark is a high-growth technology company whose mission is to keep kids safer online by safely monitoring children’s technology and tracking social media, text, and email conversations.

As a company focused on safety and trust, Bark’s message needs to be both relevant and widely accessible. Consume Media’s Brand Awareness Package supported these goals by delivering a tailored mix of videos to achieve:

• Strengthened Brand Messaging with a Brand Overview Video
• Increased Visibility and Reach through Digital Advertisements
• Improved Authority & Trust though a Thought Leadership Series

Building Trust Through Storytelling

For Bark, trust is everything, and a powerful Brand Video was the perfect way to establish their company as a leader in the parental monitoring space.

Bark’s Brand Overview Video grants the opportunity to introduce its mission, technology, and values in an authentic, relatable way. This helps families understand the heart behind the service and fosters confidence in its solutions.

Additionally, this video was repurposed into several videos that were used in Advertising across Television, OTT, and Digital.

Smart Solutions for Safer Families

To target Bark’s audience with relevant messaging, we produced dozens of Paid Media Assets. Since this video was a multichannel strategy, we developed these advertisements in three unique formats- to be optimized across Instagram, LinkedIn, and Facebook. This solution provided Bark with a versatile toolkit of advertisements.

Guiding Families Through the Digital World

As an advocate for online safety, Bark benefits from being seen as an authority in its space. Thought Leadership Content not only educates audiences about the dangers children face online but also reinforces Bark’s expertise, improving their search engine rankings and attracting more families organically.

The strategy has been successful, as some of these videos have amassed hundreds of thousands of views on YouTube.

These videos successfully addressed Bark’s challenge of reaching more families and promoting their product. Through engaging advertisements, relevant thought leadership content, and a compelling overview video, Bark effectively drives awareness, communicates its value, and builds trust with its target audience.

This strategic approach supports Bark in reducing Customer Acquisition Costs and accelerating high-quality lead generation, ensuring they can connect with more families and continue their vital work of keeping kids safer online.