Unlocking the Power of B-Roll at your Events

November 6th, 2023

This is a photo of the write of this blog, Corben Surio
Title card for Corben Surio

Keeping your event alive

Your team dedicated an immense amount of time, effort, and financial resources to create a truly extraordinary event. However, without capturing it on camera, this unique experience may be lost to the sands of time.

But fear not! We won’t allow that to happen. To dodge this avoidable mistake, it’s crucial to ensure you’re capturing video content at your events.

Events offer a wealth of video opportunities, including testimonials, thought leadership, and live sessions. But today, we’re going to turn the focus on the magic of capturing B-roll footage and what it can do for you.

Recap Videos

Let’s take Recap Videos, for instance. You can create these just a few days after the event wraps up, and voila! You have content at your fingertips to share on social media, deliver through email to your guests, and keep the event’s energy alive long after it officially ends. It’s like a party that never ends!

Recap videos offer a fantastic opportunity to relive the highlights of your event. They provide a visual snapshot of the excitement, energy, and key moments that made your event memorable. Sharing these videos with your audience allows them to reminisce and reaffirms your event’s value.

Promo Videos

However, the recap video is only one part of the equation. The other (and more potent) half is the Promo Video. While your 2023 event was undoubtedly spectacular, your events team is already gearing up for 2024 as soon as the current event concludes. Equipping your Events and Marketing teams with footage that can be repurposed for promoting next year’s event is a significant advantage.

People crave a sneak peek into what the next event will offer. This is where the power of video takes center stage. It’s all about showing, not just telling. Capturing video footage at your upcoming event isn’t merely a good idea – it’s a game-changer.

The Promo Video is your sneak peek into the future. It’s your opportunity to ignite anticipation and excitement for your next event. By showcasing the best moments and key highlights from your previous event, you’re providing a compelling reason for attendees to return.

Promo videos don’t merely tell people about your event; they immerse them in the experience. They capture the ambiance, the buzz, and the enthusiasm that your event generates. They let your audience envision themselves being part of the action, and that’s a potent tool for boosting attendance.

Capturing the Magic

Let’s make sure your event lives on, not just in memories, but in awesome videos too. Get ready to capture the magic, my friends! Check out the tips below to maximize your B-roll possibilities.

Plan Your Shots

Let’s make sure your event lives on, not just in memories, but in awesome videos too. Get ready to capture the magic, my friends! Check out the tips below to maximize your B-roll possibilities.

Utilize Multiple Angles and Perspectives

To create engaging videos, as we have said many times before, you need diversity in your shots. Capture your event from various angles and perspectives. Mix wide shots that capture the entire scene with close-ups that showcase the emotions and expressions of attendees.

Candid Moments Matter

Some of the most captivating B-roll comes from candid moments. Don’t just focus on the planned activities; keep an eye out for spontaneous interactions, laughter, and connections among attendees.

Entrances and Exits

By making sure to have a focus on the entrances and exits of your event, you can provide valuable context to your videos. If you are filming a specific subject, allow them to naturally enter and exit the frame without following them with the camera.

Don’t Let the Magic Fade Away

B-roll footage is the key to preserving and promoting the essence of your event. Recap and Promo videos provide a dynamic duo that keeps the excitement alive and draws attendees back year after year.

Remember, capturing the magic isn’t just about recording; it’s about storytelling. So, plan your shots carefully, take care to capture candid moments and let your B-roll work its enchantment. Get ready to share your event’s story and ensure that it lives on, making each event more memorable and anticipated than the last.