Use BTS to Elevate Authenticity

January 25th, 2024

This is a photo of the write of this blog, Corben Surio

Why Authenticity Matters

The fact of the matter is, online audiences don’t just want great content, they want realness and they want relatability. Consumers are increasingly drawn to brands and creators that feel genuine and human. Think of some of the most popular influencers, Emma Chamberlain and Alix Earle, both could say their claim to fame was their relatability when they first started their respective channels. They have built trust with their followers and in turn have been gifted a wealth of opportunity.

In this blog, we’re going to discuss a particular area of video marketing that will showcase your brand’s authenticity and personality. A surefire way to do that is through behind the scenes content.

Consumers Want Genuine Connections

In a world overrun with polished advertisements and curated content, consumers seek genuine connections with the brands they support. Behind the scenes content presents a unique opportunity to humanize your brand, allowing your audience to see the faces, voices, and personalities that drive your company. This transparency fosters trust, loyalty, and a deeper emotional connection.

BTS videos provide a platform to showcase the people behind your brand. Introduce your team members, highlight their roles, and share snippets of their personalities. Whether it’s a casual chat in the office kitchen or a team-building event, these moments humanize your brand, making it more relatable to your audience. In turn, they provide transparency. A key to building trust, bts content offers a transparent view of your company’s inner workings. From production processes to day-to-day operations, sharing candid moments fosters a sense of openness.

Transparency is Key

Whether you’re designing a new product, planning a marketing campaign, or brainstorming ideas, capturing the creative process provides a fascinating behind-the-scenes narrative. This not only showcases the effort and passion invested in your brand but also invites your audience to be a part of the journey. Your company culture is a unique aspect of your brand identity. Showcase the culture that sets your workplace apart. Whether it’s casual Fridays, team celebrations, or collaborative work sessions, portraying a positive and vibrant culture resonates with both customers and potential employees.

Craft bts content with a humanized approach, afterall, in video marketing, we are in the business of storytelling. Share the narrative of your brand’s journey, highlighting pivotal moments, milestones, and the passion that propels your team forward. Engaging storytelling captivates your audience and leaves a lasting impression.

Add to your Marketing Toolkit

Behind the scenes photos and videos are a powerful tool for showcasing your brand’s personality and fostering authenticity in your marketing efforts. Embrace transparency, humanize your brand, and engage your audience through compelling storytelling. By providing a genuine and unfiltered look at the inner workings of your company, you not only strengthen your connection with existing customers but also attract new ones who value the authenticity and personality that sets your brand apart in the crowded digital landscape.

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