The Role of Animation in Advertising

October 30th, 2023

This is a photo of the write of this blog, Corben Surio
Title card for Corben Surio

Bring Your Brand to Life with Animated Explainers

Let’s break down the what, the who, and how animation in advertising can be utilized (we’ll get to the why in a minute). To start off, animated explainers are brief and captivating videos that employ animation techniques to effectively illustrate a product, service, or concept in a manner that is easily understood and absorbed. By combining visuals, motion graphics, narration, music and sound effects, you can capitalize on the role of animation in advertising, simplifying the delivery of a message.

Who can use these types of videos? Anyone! Both businesses and organizations alike use them to showcase the features and benefits of their products or services. Lastly, how can animation be used in video? It can be used in several contexts, product or service demonstrations, onboarding processes, educational tutorials, marketing campaigns, and more.

The Benefits

So, why use an animated explainer? What is the advantage? There are several reasons to pursue animation for your marketing arsenal. For starters, they have the ability to condense information that may otherwise be too complicated to present. Using different techniques like 2D/3D, motion, or even whiteboard animation can help break down and simplify the information you are putting out.

Visual Impact

By using vibrant imagery with colors, shapes, and movements, you can bring a video to life. Utilizing graphics with dynamic transitions and special effects can create an immersive experience for the viewer and for your client or your own brand.

Watch the video below to see how the shapes and colors interact with each other to create a visually enticing advertisement video.

Creative Freedom

Animation allows you to go out of bounds, the bounds of reality, that is. To rephrase, instead of focusing on what is possible to shoot or capture, you can use the flexibility of animation to develop a more creative and enticing approach than what you might have been able to before.

For example, notice in the video below how multiple layers of information are presented at once. As a result, this ad creates flow and a sense of movement for the viewer’s eye to follow through each frame.

Universal Appeal

Finally, the universal language of animation offers the ability to transcend language barriers and communicate messages that resonate with audiences from diverse backgrounds. Through the power of visual storytelling, viewers across cultures and languages can equally connect with your content, making your brand more global.

With this in mind, check out this next video, which demonstrates the usage of universally recognized symbols like check marks to represent the affirmative and X’s to demonstrate the negative.

Make a Lasting Impression

The role of animation in advertising can help simplify your marketing assets and reduce the complexity of your content. On account of today’s fast-paced digital landscape, incorporating animated explainers into your marketing strategy can help build brand awareness and drive audience engagement.