Six Teams That
Should Be Using

February 14, 2024
This is a photo of the write of this blog, Corben Surio
Title card for Corben Surio

Make the Most of your Teams

If your company hasn’t hopped on the video bandwagon yet, you might as well be sending carrier pigeons in a world of drones. With the resources and access to tech in 2024, it’s easier than ever to weave video content right into your brand. We’ll cover six teams that should be using video to further enhance your brand’s reach, awareness, and marketing efforts.

How Demand Gen Teams Use Video Marketing


Thought Leadership, Social Ads, & Commercials
Thought leadership is a cornerstone of successful demand generation strategies. By sharing valuable insights and expertise, your company can position itself as an industry authority and attract a loyal following. Utilizing video content on platforms like YouTube and your company blog not only increases SEO but also expands your reach as people engage with and share your content. Whether it’s hosting webinars, panel discussions, or expert interviews, video allows you to showcase thought leadership in a compelling and easily digestible format.

Paid advertising campaigns can be even more effective when they incorporate video content. Whether you’re targeting social media platforms, over-the-top (OTT) services, or traditional channels, video ads grab attention and drive engagement. From short, attention-grabbing clips to longer-form content that tells a story, video ads allow demand gen teams to connect with their audience across a variety of platforms and devices.


How Brand Teams Use Video Marketing

Brand Videos, Live-Action Explainers, & Animated Explainers
Your brand’s online presence is crucial for making a lasting impression on potential customers. Video content on your homepage can provide visitors with an immersive experience, showcasing your brand’s personality and values. Additionally, explainer videos can communicate why people should choose and use your product or service, simplifying complex concepts and highlighting key benefits.


How Product Teams Use Video Marketing 

Product Demos, Product Videos, & Feature Explainers
Keeping customers and prospects informed about your products is essential for increasing adoption and satisfaction. Video is an ideal medium for announcing new features, updates, and integrations. Product teams can use video to create engaging product demos, tutorials, and how-to guides that help users get the most out of your offerings. By leveraging video, your company can communicate the value proposition of your products and inspire confidence in your brand.

How Customer Success Teams Use Video Marketing

How-to videos, Educational, & Tutorials
In today’s competitive landscape, retaining customers is just as important as acquiring new ones. Customer success teams can use video to support retention efforts through informative how-to videos and onboarding tutorials. By providing customers with valuable resources and guidance, your company can strengthen relationships, reduce churn, and drive long-term loyalty.

How Sales Teams Use Video Marketing 

Customer Testimonials, Product Demos, & Brand Videos
The sales team emerges as a pivotal player in leveraging video. Video content becomes a persuasive force, allowing the sales team to showcase authentic customer testimonials that resonate with potential clients. These testimonials add a human touch to your brand, fostering trust and connection. From personalized product demonstrations to virtual meetings, video enhances the effectiveness of the sales pitch, making complex information more digestible for prospects. By integrating video into their toolkit, the sales team can elevate engagement, build stronger relationships, and ultimately drive higher conversion rates.

How People Ops Teams Use Video Marketing 

Onboarding Videos
Building a strong employer brand is essential for attracting and retaining top talent. Video content on platforms like Glassdoor and job postings can give candidates a glimpse into your company culture and values, helping them envision themselves as part of your team. Additionally, onboarding videos can help new employees feel welcome and empowered from day one, setting the stage for long-term success and satisfaction.

Leverage your Video

Video has become an indispensable tool for companies looking to thrive in 2024 and beyond. By strategically leveraging video content across various departments, your company can enhance brand visibility, drive engagement, and ultimately achieve its goals in an ever-evolving digital landscape.