WHO
2ULaundry is a laundry & dry cleaning service.
GOALS
Create a video for highlighting 2ULaundry’s brand.
DELIVERABLES
2ULaundry received 17 total deliverables.
The Strategy
2ULaundry originally came to us wanting a brand video that would be the focal point of their website for first-time visitors. They wanted a fun, informative video to serve as a cornerstone piece of content.
Our friends at 2U also wanted a version of the same video for social media. We also suggested short-form ads specific to different platforms where the 2U audience lives.
Brand Video
2ULaundry wanted a video production that showcased the fun, playful nature of their brand while also highlighting how fantasitc and useful their service is.
We decided on two locations for this video, one outdoor location to capture the iconic pink van, and a second location in our studio.
After watching this video, you’ll magically start to see their pink vans everywhere!
Summary Video
2U also received a 60-second summary video, both in landscape and square formats. The square video is perfect for social media.
Instagram Story Ads
Social media is how 2ULaundry generates many of its leads, especially Instagram. We created two short portrait (9:16) video ads designed to entice viewers to swipe up and be taken to a 2U landing page.
Micro Videos
Micro videos are between 5-15 seconds and are meant to capture attention on social media. 2ULaundry received both a square and a landscape version of this video showing off the iconic pink van.
This video is being used as an advertisement on Facebook and Instagram.
Interested yet?
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