2024 Design Trends

December 13th, 2023

This is a photo of the write of this blog, Corben Surio

The Up & Up

Consume Media’s fabulous graphic designers put together a compelling list of design trends to be on the lookout for in 2024. We’ve got seven trends lined up to chat about, starting strong with AI and finishing off with motion design. Huge kudos to Landon and Annalynne for their time and effort in researching these topics.

AI

It is no secret that one of the biggest trends we’ve seen throughout 2023 will follow us into 2024: AI. Designers need not be afraid however, they only need to adapt. AI, like anything else, is a tool that can be utilized for the better. Viewing artificial intelligence as a companion rather than an enemy can result in a streamlined workflow, increased efficiency and productivity, and complement the design process.

The future of AI and design could look like fast tracked brainstorming, the generation of color variations or design variables. It’s important to embrace the possibilities that change can bring and focus on how it can help rather than hurt.

Bold Minimalism

Bold Minimalism represents a modern design paradigm that melds the simplicity in traditional minimalism with striking elements. This approach embraces a limited color palette, yet the chosen colors are vibrant and attention-grabbing, adding liveliness to the design. Geometric shapes are employed to create structure and introduce visual interest, while bold typography utilizes large fonts with clean lines to make a powerful impact.

A departure from the conventional clean aesthetic of minimalism, it incorporates more colors and intriguing fonts, resulting in a design that captivates the viewer’s attention. It represents a blend of restraint and boldness, offering a dynamic take on contemporary design principles.

Bold Maximalism

Bold maximalism is a design philosophy that revels in opulence, embracing an extravagant blend of bold colors, intricate patterns, and diverse textures to craft rich and layered interiors. This style goes beyond traditional norms, utilizing an abundance of colors, patterns, and decorative elements to create spaces that are vibrant, alive, and deeply expressive of personality.

Bold maximalism, in contrast to its good friend bold minimalism, every inch of the design is considered an opportunity for visual stimulation, as patterns, details, and textures coalesce into an intentional design. Bold Maximalism is not just a design choice; it’s a bold statement that celebrates the beauty of excess and self-expression.

Branded Illustrations

Branded illustrations serve as the visual ambassadors linked to a brand’s identity and messaging. Beyond their inherent visual appeal, these illustrations are powerful tools for expressing a brand’s personality, values, and key messages, boasting a distinctive style that sets them apart. Functioning as storytellers, branded illustrations weave narratives, annotate processes, and inject personality into a brand’s communication. Their adaptability to design trends ensures a contemporary and relevant visual language, while their vibrancy in color and concept, coupled with humor and playfulness, makes them engaging and memorable components of a brand’s overall expression.

via GIPHY

Minimal Vintage

Minimal vintage is a fusion that marries the sleekness of minimalism with the charm of vintage design styles. In this approach, designers blend timeless vintage elements with modern, minimalistic silhouettes, resulting in stylish visuals that evoke a sense of nostalgia and timelessness. The synergy of these design philosophies creates compositions that are both contemporary and enduring. Minimal Vintage is a testament to the art of uniting the old and the new in a way that transcends trends, creating designs that stand the test of time.

Utilitarian Design

Emphasizing utility over other values, utilitarian design prioritizes usefulness over mere aesthetics. By focusing on creating designs that effectively communicate information and guide user interactions, utilitarian design can enhance the overall user experience. Prevalent in UI and UX design, this approach places clarity, simplicity, and functionality at the forefront. Form follows function in this design philosophy, resulting in easy-to-understand interfaces with universal elements.

Function-based design is not just about visual appeal; it’s about building a seamless and trustworthy interaction between the user and the design, where every element serves a purpose in enhancing usability and overall utility.

Motion Design

In an era where technology has advanced significantly, motion design emerges as a powerful tool that transforms static visuals into dynamic and engaging experiences. Pushing flat designs into motion not only capitalizes on technological progress but also introduces a wow factor that captures and maintains user attention.

This dynamic approach, extending beyond static visuals, enhances the overall user experience by incorporating movement and interactivity. Motion design not only engages users but also allows brands to express their personality and identity. As a result, motion design plays a pivotal role in the overall success of products and platforms, creating visually appealing and immersive interactions in the landscape of digital experiences.

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