Hey Laura & Georgia Urology!
We’re Consume Media, a Video Marketing Agency that delivers high-quality video along with a Video Marketing Strategy to our clients. We’ve curated some of our previous work for you that filled gaps for our other clients and that we think could be hugely beneficial to Georgia Urology!
Here’s a brief video to tell you a little bit more about who we are. At Consume Media, we take the time to learn about our clients and help them figure out how to use Video to reach their specific business goals! For that reason, we’re more than just another video production company; we’re a Video Marketing Agency!
Video Marketing Strategy
So what does a Video Marketing Strategy actually look like? We break down our strategy for one of our clients, Cardiovascular Group, in this short video.
At Consume Media, we build personalized strategies for each of our clients to ensure we’re always working towards their specific goals! In Cardiovascular Group’s case, we came up with a series of videos that could help potential patients build a personal connection through video with the doctors before even meeting them.
Brand Videos should be exactly that: a representation of your company’s brand! Advanced Urology says in the video their founding principle is that “there’s a better way to deliver care in urology,” and this video gives you an overview of how they achieve their goal of providing the best patient care.
Who are we? Who do we represent? Why are we the best? Those are the questions we wanted to answer in this Brand Video!
Here is a Patient Testimonial we shot for Advanced Urology. Overactive Bladder is not anyone’s favorite subject to talk about, but we think that makes this video all the more impactful! When you hear a patient willing to talk about an embarrassing condition and how Advanced Urology helped, it really leaves a lasting impression.
Customer or Patient Testimonials are something we at Consume have done a lot of now, as we’ve found our clients get a lot of use out of them for various promotions. The human brain processes visuals 60,000x faster than text, so your messaging is much more likely to get through to your audience with video rather than a simple quote from a happy customer on your website.
Part of Cardiovascular Groups’ video marketing campaign included a series of Doctor Profile videos like this one. We spent an evening with the doctor and their family and film them doing something they enjoy doing in their free time.
The goal of these videos is simply to give potential patients a peek inside of their doctor’s life outside of the office. The audience feels like they’re building a personal connection with the doctor through these videos and a ‘behind the scenes’ look into their personal lives.
How-to videos and FAQ videos all fall into the category of delighting your current patients. Simplifying the process for patients is a big trend in the medical community right now, and videos can play a big role in helping patients learn important information quickly.
Whether it’s a simple explainer video like this to help a new patient get registered or an FAQ video to help patients get some quick answers, these videos can be incredibly useful to make your overall customer experience that much better!