We Make SaaS Videos
July 01, 2020
We Make SaaS Videos!
We make all kinds of videos here at Consume Media, but lately, we’ve been seeing a huge demand for video marketing strategies in the SaaS community. SaaS companies are constantly growing, making acquisitions, updating their software, or introducing a new product offering. Consume Media partners with these companies to find ways video production can play a role in their marketing efforts. We work with companies such as SalesLoft, Fullstory, KickFire, Terminus, SaaSOptics, and more to help them develop video marketing campaigns to reach their target audience at every stage of the customer life cycle.
Terminus helps B2B marketers focus on acquisition, retention, and everything in between with an account-based marketing approach. Consume Media has worked with Terminus for over 3 years now creating year-long video marketing strategies that correlate with their internal marketing goals.
Consume Media has used video production to help Terminus attract new customers with Digital Ads, engage and convert prospects on their website with a Product Video & Customer Testimonial Videos, and delight their current customers with Thought Leadership Videos. Now, this is what a full video marketing campaign for a SaaS company can look like! Check out all of this content for Terminus and more on the Terminus Case Study Page.
SalesLoft helps sales organizations deliver a better sales experience for their customers. Consume Media began our relationship with SalesLoft about a year ago to initially make some onboarding videos for their new hire orientation.
Now, Consume Media has become a true partner for SalesLoft in their marketing efforts. So far this year, we’ve created a Product Video, Digital Ads, an Acquisition Video, and helped them coordinate video content for their virtual conference.
FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products. Their goal was to make a high-level explainer video for their software that was visually engaging.
Their video uses graphics to walk the viewer through the problems many businesses have with their website, and explains the solutions in FullStory’s robust platform. The story of rage-clicking away from a website is all too relatable for most businesses, and it worked as a great hook for the explanation of a heavily-featured software.