[ strategize ] 

STEP TWO

Let’s Strategize

time to build your video marketing strategy

The Rule

Your video marketing strategy heavily influences every further aspect of the video creation process.

THINKING OUTSIDE THE BOX

Your Video Marketing Strategy

During your kick-off meeting, we learned about your target audience and buyer personas, your current digital marketing strategy, and details about your product. Now it’s time to take all of that information and develop your custom video marketing strategy to help your company reach its marketing goals.

STRATEGY

Digital Channels to Optimize for

Mapping out your strategy in the beginning is important because it heavily influences how we move on into pre-production and production. Our producer needs to be informed because your script will sound different depending on if your audience lives on a professional platform like LinkedIn versus an informal platform like Facebook.

Square Video

IS GREAT FOR SOCIAL

If our production team knows that square video will be needed for social media, they will make sure everything is in the center of the shot during filming.

 

HELPFUL INFO

The Beginner’s Guide to Digital Video Distribution

Facebook is different from LinkedIn is different from email is different from- you know what, just check out our guide.

DIGITAL VIDEO DISTRIBUTION

If at any point you have questions…

We LOVE clients that ask a lot of questions! So much so that we make it our mission to enable simple and quick communication. Click on the message bubble in the bottom right corner of our website to chat directly with our Director of Delight!

ONBOARDING GUIDE

This is just the second step

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