What is a Video Success Manager?
July 31, 2020
Every company is different, so the first step in our video production process is designing your custom video marketing strategy. Because our VSMs are experts in using video to optimize your sales and marketing campaigns, we custom tailor your strategy to fit your specific needs.
Video Marketing Strategy
A video success manager helps to create your video marketing strategy, which is designed to help meet your business goals with video. These strategies generally consist of several videos and span the course of several months. Video Success Managers help to identify whether you need a brand video and digital ads to attract new customers, an explainer video to increase conversions, how-to videos to make your customers’ lives easier, or all three!
GIFs from your video can be created to use in email campaigns to increase click-through rate.
Still images from your video can be used on social media or across your website.
Subtitle files can be used across multiple platforms to ensure your message gets across with and without sound.
Never used a GIF in an email before? A VSM can help.
Having trouble natively uploading your video to Facebook? A VSM can help.
At Consume Media, we’ve created a large bank of helpful and digestible blogs, how-to videos, and other resources.
Once you’ve started using your videos, a video success manager can audit your content to offer further tips, like sending you a LinkedIn message if she notices you forgot to add subtitles to your video.
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