Landon Yarborough

Digital Marketing Manager

[ industry ]

Video in the Tech Realm

Why technology and software companies need video

Have you ever had to explain some sort of technology to your parents or grandparents?

Now imagine trying to explain some sort of technology through text on a page or an email alone. Things get a lot more complicated without visuals. That is why video is paramount in the tech world.

 

I’m going to throw 3 statistics at you:

  1. According to Hubspot, video is extremely important in the decision making process for 90% of users.
  2. 98% of users say they’ve watched an explainer video to learn more about a product or service.
  3. 93% of businesses who use video feel it has enhanced user experience of their product or company.

 

98% of users say they’ve watched an explainer video to learn more about a product or service.

Product Videos and FAQ Videos are Key

Software and tech companies can benefit from brand videos and testimonial videos just like every industry, but the real power lies in product videos and FAQ videos. Selling an intangible or technologically advanced solution is confusing to many potential customers, so people like to know that they are taken care of.

93% of businesses who use video feel it has enhanced user experience of their product or company.

Hubspot Is Killing It With Video

Hubspot is a marketing, sales, and CRM software platform used by over 10,000 businesses worldwide, including us. This software has so many uses and abilities, but when a user is unfamiliar with Hubspot, it can be overwhelming. To help current and potential customers get the most out of the platform, Hubspot developed an entire video academy dedicated to aiding users in learning how to use the platform and all its features. Don’t worry, you don’t have to develop an entire video academy, but if you do want to, I know this one video marketing company… A few simple videos explaining what your service is and how to use it can go a long way.

Social Media Ads

Help users understand why your product is their solution.

Conclusion

Maximize the potential of your software or technology with video. You’ll see your customer’s success increase, ultimately turning them into advocates of your product and brand. Help users understand why your product is their solution.

BECOME A VIDEO MARKETING MASTER

START HERE