Landon Yarborough

Digital Marketing Manager

[ client spotlight ]

Mud Pie:
“Style This” Series

Style Your Customers With Video

Who is Mud Pie?

Mud Pie is a popular B2B and B2C lifestyle brand that designs and sells over 10,000 products. They specialize in women’s clothes, baby clothes, and home decor. Over the past four years, we had the opportunity to help Mud Pie grow their video marketing strategy from the ground up.

 

Style Your Customers With Video

 

Why did they want to invest in video marketing?

Mud Pie loves giving their customers ideas on styling their products. Video is a huge part of Mud Pie’s marketing, so the “Style This” series is far from their first rodeo. As both a B2B and B2C company, they pitch to retailers and directly to consumers, both of whom are more likely to purchase after seeing product videos. Our video strategy for Mud Pie encompasses all stages of the customer lifecycle, whether we are attracting, engaging new prospects, or delighting current customers with helpful tips.

 

Style Your Customers With Video!

The concept behind the “Style This” series was simple: show consumers different ways to style a particular article of clothing from Mud Pie’s new line. Each video serves tremendous value. For prospects, this is an intriguing introduction to the Mud Pie Brand. For current customers, it’s a great resource to get even more use and inspiration from the Mud Pie products they already own. The series gives context to the appropriate times to wear Mud Pie, while also explaining how to bundle and layer accessories- giving the audience a feel for the versatility of Mud Pie’s product.

 

Our Production Day

This series was a total blast to shoot. We hired hair-and-makeup along with our key actor- Alynn, to help make this vision possible. We also included several fun props in each scene to tell the visual story. We spent the day having fun and directing our talent to ensure we captured a ton of great moments. One of the best parts about having an ongoing relationship with our clients is getting to their preferences, while also becoming friends.

 

Style Your Customers With Video

 

The Result

Mud Pie told us that this was their favorite content that we’ve ever produced for them! To give you some context, we have made hundreds of videos together. They loved that we conveyed their personality in a fun, yet straightforward manner. This series is now featured on their website along with each article of clothing and accessory worn in the video- that way a customer could easily purchase the entire look! The series has become a hit amongst their audience and you can rest assured that we’ll be producing similar videos in the future. I don’t know about you, but after watching this series, I want the Wilder, the Candice, and the Adley ASAP! 

 

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